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APPLICATION OF MARKETING CONCEPT IN A NON-PROFIT-ORGANIZATION

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TITLE PAGE

APPLICATION OF MARKETING CONCEPT IN A NON-PROFIT-ORGANIZATION

BY

---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---

DECEMBER,2018



APPROVAL PAGE

This is to certify that the research work, "application of marketing concept in a non-profit-organization" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.

By
---                                                     . ---
Supervisor                                                  Head of Department.
Signature……………….                           Signature……………….        

……………………………….
---
External Invigilator



DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.



ACKNOWLEDGEMENT

The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.


PROJECT DESCRIPTION: This work "application of marketing concept in a non-profit-organization" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "application of marketing concept in a non-profit-organization" visible for everyone, then the complete material on "application of marketing concept in a non-profit-organization" is to be ordered for. Happy viewing!!!


ABSTRACT

TABLE OF CONTENTS
Title Page                                                         i
Certification                                                     ii
Dedication                                                       iii
Acknowledgement                                            iv
Proposal                                                           vi
Table of contents                                             viii

CHAPTER ONE
1.0   Introduction                                             1
1.1   Statement of study                                   2
1.2   Objective of study                                    3
1.3   Significant of the study                            4
1.4   Scope and limitation of study                  5
1.5   Limitation of study                                   5
1.6   Definition of study                                   6

CHAPTER TWO
2.0   Introduction                                             8
2.1   Meaning of marketing concept                 8
2.2   Importance of marketing concept                     12
2.3   Adoption process of marketing concept           16
2.4   Marketing concept adoption in non-profit making organization.                                                     19
2.5   The component of marketing concept              21
2.6   Problem of marketing concept                         22

CHAPTER THREE
3.0   Research methodology                                     30
3.1   Population / Sample size                                 30
3.2   Sampling method                                            31
3.3   Research approach                                          31
3.4   Data Collection                                                        31
3.4.1        Interview                                                         32
3.4.2 Questionnaire                                                 33
3.5   Administering of instrument                           34
3.6   Method of Data Presentation and analysis               35

CHAPTER FOUR
4.0   Data Presentation                                            36
4.1   Preservation of Data                                         36
4.2   Data Presentation and analysis of sec. operation 37

CHAPTER FIVE
5.0   Summary of findings                                               48
5.1   Conclusion                                                      49
5.2   Recommendation                                             50
References                                                        53
Bibliography                                                   54  

CHAPTER ONE
1.0   INTRODUCTION
Marketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.
Thus, for marketing to take place, it is necessary that the following exist.

  1. Two or more parities who have unsatisfied wants
  2. Some product or services and money be exchange
  3. Some means of communication between the parties involved.

Marketing can therefore be defined as all the company strategies aimed at satisfying consumer better in the day to day marketing of their good and services.
Marketing can also be defined to a lay man as the management activities creating and distributing goods and service for the satisfaction of human seeds at a profit.

1.1   STATEMENT OF PROBLEMS
Here is hardly a public on private non-profit organization that is not faced with some problems stemming from its relation to its market  and to achieve with some problems stemming from its relations its market and to achieve its set goals and objectives non-profit marketing organization are faced with a number of problems of which is the application of marketing concept as related to effective strategy planning and corporate objective within the organization, the research work will  therefore investigate and provide answer to the following.

  1. What is understood by the term marketing concept?
  2. Can marketing concept be practice or applied by non-marketing organization and how?
  3. What are the problem of applying marketing concept in an organization?

1.2   AIMS AND OBJECTIVES OF THE STUDY
One of the objectives of any organization is profit maximization. To realize these objective, it is the responsibility of the management to formulate the necessary policies for its operation so as to enhance their attainment of the objective and such process include application of marketing concept this study will therefore  find out what is meant by marketing concept.
This study will therefore find out what is means by marketing concept, what it entails and its application marketing concept may mean different things to individual and organization.  It will also be shown in this write up if non-marketing organization apply marketing concept and how it is applied. When and if is only limited to marketing organization in general and  see in particular in applying marketing concept in rendering their service to operators whether from the general public or their staff within or out-side the organization government and soon will be researched into.

1.3   SIGNIFICANCE OF THE STUDY
        The study will be used to the researcher because it is require in capital fulfillment of the requirement for the award of Higher National Diploma (HND) it is also useful for future researcher into the subject.
This study will also highlight some problem and their likely solutions, which will hence beneficial to study of economic concept (SEC) in the improvement of their services to their operators and also improve the welfare of the staff and that of the general public, therefore the research works is important not just to the research as a student of marketing but to the organization concerned study of economic concept (SEC). Government, institution and the general public.

1.4   SCOPE OF THE STUDY
This research is going to be concerned with this area a application of marketing concept in non-marketing organization study economic concept (SEC) as an organization of choice, and the sample will be chosen within Abuja township that is, from the consumers, top management staff and middle management staff of study of economic concept (SEC). This study will examine the problem encountered by the study of economic concept (SEC) and how it will be solved, the study would therefore embrace the marketing of services with particular, reference to the application of marketing concept.

1.5   LIMITATIONS AND CONSTANT OF THE STUDY
The greatest limitation were those of retrieving the questionnaire from the respondents. Two weeks when the researcher called at the organization for the collection of the questionnaire, it was discovered their own. These that were completed were collected while some questionnaire were yet to be returned.
On the part of the operators, some were collected on the spot while few while also not returned.
Finance also provided to be a major limitation constituted a threat to the researcher work. There are times when one was hundred by lack of money or inadequate of it to buy stationery and other necessary materials and there by possess as constraints to the study because, the researcher is also a student, he had to retrain his limited time between school and research study.

1.6   DEFINITION OF TERMS
It is a fact that a concept world has different meanings to different categories of people. Definition of terms is necessary to guide against ambiguity or misinterpretation the important word and concepts used in his particular research work and defined as follows:
Marketing: This can be defined as all the activities involved in finding out the needs of the consumers and satisfying them with the available goods and services at a profit.
Marketing Concept: This is a philosophy that believe that this satisfaction at the consumer want is to be emphasize at all stages of production and distribution it is also the philosophy, that believes in overall supremacy of consumer satisfaction.
Price/Changes: Price here is an amount of money paid by buyer to seller for a product or services. The researcher here endorses on price/changes as the money value of services rendered by the organization. The economist defined prices as the amount of money, which is needed to acquire in exchange some combined assortment of a product services.

1.7                                        Project Organisation

This work is divided into five chapters including this introduction. Chapter two is on the literature review and method of data collection are in chapter three. Results of findings are discussed in chapter four. The way forward is and conclusion in chapter five.


CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "application of marketing concept in a non-profit-organization" is also available. Order full work to download. Chapter two of "application of marketing concept in a non-profit-organization" consists of the literature review. In this chapter all the related work on "application of marketing concept in a non-profit-organization" was reviewed.

CHAPTER THREE: The complete chapter three of "application of marketing concept in a non-profit-organization" is available. Order full work to download. Chapter three of "application of marketing concept in a non-profit-organization" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.

CHAPTER FOUR: The complete chapter four of "application of marketing concept in a non-profit-organization" is available. Order full work to download. Chapter four of "application of marketing concept in a non-profit-organization" consists of all the test conducted during the work and the result gotten after the whole work

CHAPTER FIVE: The complete chapter five of design and construction of a "application of marketing concept in a non-profit-organization" is available. Order full work to download. Chapter five of "application of marketing concept in a non-profit-organization" consist of conclusion, recommendation and references.

 

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