Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.Digital billboard is a billboard that is created from computer programs and software. Digital billboards can be designed to display running text, display several different displays from the same company, and even provide several companies a certain time slot during the day. The constantly changing texts ensure maximum impact and wide exposure to target audiences.

 

CHAPTER ONE

1.0                                              INTRODUCTION

Billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.
The largest standard-size billboards, known as Bulletins, are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
Posters are the other common form of billboard advertising, located mostly along primary and secondary major roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
Digital billboards are used to deliver advertising and informational messages to people who are passing by the displays. Unlike LCD monitors used on laptops and smartphones, digital billboards use clusters of highly efficient, very bright light emitting diodes (LEDs) to display full-color imagery. Depending on regulatory and technical considerations, this content may be a series of static slides, a broadcast-quality video or animation sequence, or a combination of both.
1.1                                         BACKGROUND OF THE PROJECT
Today's electronic billboards are typically comprised of a series of self-contained modules that house LED lamps, wiring, and electronics in an aluminum or steel enclosure. Each module, which can be square or rectangular (typically 2-3 feet on a side), weighs around 100-150 lbs. So, a billboard comparable in size to a standard 14x48' roadside display will weigh several thousand pounds when installed.
In the past, LED-based electronic billboards were frequently custom-built to a customer's exact specifications. But the modular nature of today's LED billboard systems means that standard-sized modules can be pre-built ahead of time, kept in inventory, and then stacked together in different shapes and configurations to meet the specific requirements of a customer's billboard project. This standardized approach translates to lower costs and faster delivery times, and makes it easier for customers to choose the exact shape and size of their billboard.
As new display technologies continue to lower the cost and improve the visual impact of electronic billboards and signs, it is likely that these displays will begin to replace various types of static signs and billboards, both in roadside and other applications. Considering the geographically dispersed nature of most billboard deployments, an electronic billboard solution should include remote scheduling software that makes it easy to change content on one digital billboard, a group of billboards, or the entire network simultaneously.

1.2                                              PURPOSE OF THE PROJECT
Digital billboard is a billboard that display digital images that are changed by a computer every few seconds. Digital billboards are primarily used for advertising, but they can also serve public service purposes.

1.3                                             OBJECTIVE OF THE PROJECT
Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. The objective of this work is on a digital device (billboard) can be used to display running text, display several different displays in form of advertisement.

1.4                                         SIGNIFICANCE OF THE PROJECT

• Some of the most prominent billboards are alongside highways; since passing drivers typically have little to occupy their attention; the impact of the billboard is greater. Billboards are often drivers' primary method of finding lodging, food, and fuel on unfamiliar highways.
• Keep consumers updated in real time with flexible messaging options.
• Change copy within minutes without any printing or installation costs.

1.5                                           LIMITATION OF THE PROJECT

• Businesses evaluating use of digital billboards as part of a marketing strategy should weigh not only the significance but the limitation of this method of advertising. Some residents fear this new advertising technology may result in driver distraction, and the Federal Highway Administration is reevaluating legislation and regulations for controlling outdoor advertising due to this concern.
• Costs for advertising using this medium may also be significantly more than other established forms of advertising.

1.6                                          APPLICATION OF THE PROJECT

Highway

Many signs advertise local restaurants and shops in the coming miles, and are crucial to drawing business in small towns. Some signs were placed at great distances. Billboard is placed in high way to communicate with passerby.

Railway

Billoard advertising in underground stations, especially, is perhaps a place where they find a greater degree of acceptability and may assist in maintaining a neat, vibrant and safe atmosphere if not too distracting. Museum Station, Sydney has mounted restored 1940s billboard panels along the platforms that are in keeping with its heritage listing.

Big name advertisers

Billboards are also used to advertise national or global brands, particularly in more densely populated urban areas. A large number of wireless phone companies, movie companies, car manufacturers and banks are high on the list as well.

Tobacco advertising

Prior to 1999, billboards were a major venue of cigarette advertising; 10% of Michigan billboards advertise alcohol and tobacco, according to the Detroit Free Press. This is particularly true in countries where tobacco advertisements are not allowed in other media. For example, in the US, tobacco advertising was banned on radio and television in 1971, leaving billboards and magazines as some of the last places tobacco could be advertised. Billboards made the news in America when, in the tobacco settlement of 1999, all cigarette billboards were replaced with anti-smoking messages.

Non-commercial use

Not all billboards are used for advertising products and services—non-profit groups and government agencies use them to communicate with the public.

1.7                                               BENEFIT OF THE PROJECT 
Reduced costs
While the initial outlay for the sign may be a lot more than what a print ad would cost the money that will be saved on printing costs further down the line.
Web connectivity
Digital monitors can be connected to the web which allows news feeds, Twitter feeds, currency updates, weather updates and more to be incorporated into the display. Blog post and video content from video sites such as YouTube and eHow may be included in the display as well. For example, in a doctor’s office a monitor could display general health facts and tips and feature real-time news RSS feed and weather updates.
Attracts attention
The advantage is that it grabs attention in a more subtle way – Whereas traditional advertising methods such as television, print and radio capture attention in a more direct manner.  The high definition displays combined with vivid colours and the ability to include elements such as news feeds and online video allows advertisers to break through the noise (associated with traditional advertising) and connect with customers.
Content is easily updatable
In addition to cost savings one of the great advantages behind digital signage design is the ability to update content at the click of a finger (or rather a mouse button). For example, a restaurant could utilise a series of digital menu boards that display different menu’s as the day progresses – i.e. breakfast, lunch and dinner.
Influence purchases decisions
When you take into account that most decisions are made in store, a digital display that uses a combination of high quality images and video can have a powerful influence on buying decisions.
Platform to showcase work
If you run an architectural firm for example, you could set up slide show to allow prospective clients to view some of your completed projects. People tend to trust peer recommendation over advertising and displaying projects you’ve worked on for others will promote your brand and reinforce trust in your services.

1.8                          PROJECT WORK ORGANISATION
The various stages involved in the development of this project have been properly put into five chapters to enhance comprehensive and concise reading. In this project thesis, the project is organized sequentially as follows:
Chapter one of this work is on the introduction to a digital billboard. In this chapter, the background, significance, objective limitations and problems of digital billboard discussed.
Chapter two is on literature review of a digital billboard. In this chapter, all the literature pertaining to this work was reviewed.
Chapter three is on design methodology. In this chapter all the method involved during the design and construction were discussed.
Chapter four is on testing analysis. All testing that result accurate functionality was analyzed.
Chapter five is on conclusion, recommendation and references.

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