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TITLE PAGE

 

BY

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--/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---

DECEMBER,2018

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APPROVAL PAGE

This is to certify that the research work, "design and construction of a digital signage" by ---, Reg. No. --/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.

By
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Supervisor                                                  Head of Department.
Signature……………….                           Signature……………….        

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DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.

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ACKNOWLEDGEMENT

The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.

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This project work is on a digital signage which is an electronic display used in advertising and distribution of information in public and private locations by using streaming, live and interactive displays as seen mainly in many public places such as airports, train stations, and shopping malls. A typical digital signage system simply requires a networked digital media device or single-board computer connected to a TV, monitor, or projector. Digital signs use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information and can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings. Digital signage displays use content management systems and digital media distribution systems which can either be run from personal computers and servers or regional/national media hosting providers. Digital signage content may be frequently and easily updated, and also because of the interactive abilities available through the accompanying employment of real-world interfaces such as embedded touch screens, movement detection and image capture devices which enable these forms of signage to understand who and how users are interacting with them, they are gaining acceptance as an alternative to static signage.
TABLE OF CONTENTS
COVER PAGE
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
CHAPTER ONE
INTRODUCTION
1.1      BACKGROUND OF THE PROJECT

• OBJECTIVE OF THE PROJECT
• SIGNIFICANCE OF THE PROJECT
• THE DIGITAL ADVANTAGE
• SCOPE OF THE PROJECT
• APPLICATION OF THE PROJECT

CHAPTER TWO
LITERATURE REVIEW

• REVIEW OF THE STUDY
• TYPES OF SIGNAGE
• REVIEW OF RELATED WORK

CHAPTER THREE
METHODOLOGY

• INTRODUCTION
• SYSTEM DESCRIPTION
• HARDWARE DESCRIPTION
• SOFTWARE
• DATA BASE STRUCTURE

CHAPTER FOUR

• PROTOTYPE DESIGN
• SOAP BASED WEB SERVICE
• DISPLAYING CONTENTS

CHAPTER FIVE

• CONCLUSION
• FUTURE SCOPE
• REFERENCES

 

Acronyms and their meaning

AVI	Audio Video Interleave
CDMS	Cisco Digital Media System
CF	Compact Flash Secure Digital
DMP	Digital Video Broadcasting Terrestrial
GUI	Graphical User Interface
HD	High Definition
HDD	Hard Disk Drive
IPTV	Internet Protocol Television
ISO	Internet Standard Organization
LDAP	Light Weight Directory Access Protocol
MPEG	Moving Expert Picture Group
MRBS	Meeting Room Booking System
SD	Secure Digital
SOAP	Simple Object Access Protocol
WAE	Wide Area Application
WMV	Windows Media Video
WSDL	Web service Description Language

 

 

 

CHAPTER ONE
1.0                                                        INTRODUCTION
1.1                                            BACKGROUND OF THE STUDY
Today, digital media is the most compelling platform to effectively reach employees, students, customers, and partners. This digital media is used to convey important information and messages such as news, training material, and information about upcoming or current events. Digital media is effective because it brings familiarity and closeness to modern communications [1]. In today’s dynamic world digital media has an important role; especially for organizations who wish to spread their business throughout the world. For educational organizations digital media plays an important role in informing students about the events, such as: seminars, lectures, meetings, registration deadlines, schedule changes, exams, and sports activities. Digital media represents an emerging new communication technology; in particular digital signage is rapidly gaining popularity today.
Digital signage is an electronic display used in advertising and distribution of information in public and private locations by using streaming, live and interactive displays as seen mainly in many public places such as airports, train stations, and shopping malls. A typical digital signage system simply requires a networked digital media device or single-board computer connected to a TV, monitor, or projector.
Traditional or static signs require physically changing and reprinting the sign (Image/Notice), whereas digital signage can be changed easily on the fly through your digital network or internet connection. Digital signage can incorporate animations, videos, interactive touch screens. With all of these capabilities, digital signage is far more engaging, informative, and targeted than printed media, and can completely change how you communicate with your audience.
This work is based on Digital signage which is an emerging new communication technology. It is expected to play an important role in today’s dynamic world as digital signage displays timely information, while reducing the environmental costs associated with traditional printed signage. The main focus of this thesis is the design, implementation, and evaluation of a digital signage system based on a PC to display web contents (or other dynamic information) on digital displays located at one or more locations.
The system will display information based upon a “playlist” that can be dynamically updated. It avoids the single point of failure of a television (be it analog or IPTV) based system, since each display has an attached processor and local storage containing both the information to be displayed and the local playlist of what is to be displayed. Additionally, the design allows content to be customized to specific local viewers, i.e., the information displayed can be adapted to the user or users currently in front of the display. The granularity of the schedule (i.e., playlist) is much shorter than in existing digital signage systems – leading to a more visually dynamic experience for viewers. On the basis of our evaluation, we strongly believe that this approach to digital signage will displace existing signage systems.

1.2                             OBJECTIVE OF THE PROJECT
The main aim of this study is to design a digital signage for out-of-home advertising in which video content, advertisements, and/or messages are displayed on digital signs with the goal of delivering targeted messages, to specific locations and/or consumers, at specific times.
The objectives are:

• To pass information digitally
• To implement a web based digital signage
• To deliver targeted messages, to specific location

1.3                      SIGNIFICANCE OF THE PROJECT

• Advertising in the too-much-information age

The information age has changed market demographics and consumer behavior. Consumers have learned to block, ignore, or fast forward past advertisements. The power of television advertising is declining. For example, a television commercial needs to be shown 117 times to achieve the same reach as three commercials 40 years ago.
Unlike television commercials which are broadcast to large audiences in their homes, digital signage is narrowcast to select audiences at the point of purchase as they are reaching for their wallets. And unlike television commercials, consumers don't view digital signage advertising as an intrusion. Rather, it helps create a better shopping experience for consumers.

• Digital signage is good for consumers

More than half of captive audiences in various digital signage installations report an overall better user experience, be it in the store, or on the train, or in the airport. Digital signage actually doubles message retention and brand awareness. At the right time and in the right place, consumers are happy to get more information, and businesses are generally happy to oblige.

• Digital signage is good for business

Digital signage is a win-win-win opportunity for businesses. Businesses win once by selling advertising space and again by selling more products. With 2/3 of the purchasing decisions made in the store, digital signage can increase sales anywhere.

• User can manage Digital Signage content from any web browser connected same network
• Digital Signage displays can be programmed with animations, videos and sound digital signs grab the attention of the audience far better than a simple static sign.
• Unlike static signage, digital displays can deliver an up to date and focused message directly to the target audience.
•  Centralized control of the digital signage network allows control of hundreds or thousands of displays from one location. This ensures quality and consistency with minimal resources required to manage the network.
• Digital signage allows content changes as often as needed without any additional cost.
• Digital signage can eliminate the cost of printing and distributing static signs and fliers.
• Digital Signage can be easily adapted to the specific demographics of the target audience.

1.4                                               THE DIGITAL ADVANTAGE
Flexibility of real-time advertising and information
Digital advertising can be changed on the fly according to the time of day.
Targeted audiences
With digital signage, advertising focuses on the best potential customer: an existing one. It's much easier to convince a current customer to purchase a product that is right in front of them than to convince a new customer to come to the store.

Cost savings
Every time digital signage users change their message or campaign, they save on printing costs and processing time.
Metrics
Digital advertising is more measurable than more traditional forms of advertising.

Increased sales
In-store digital signage can increase sales for most products, and generate impulse sales for products.
More educated consumers
Most consumers view informational signage as positive, which helps brand businesses as consumer oriented.
1.5                                                 SCOPE OF THE PROJECT
The scope of this work covers a web based digital Signage that use digitally powered signs such as plasma display panels, liquid crystal displays (LCDs), kiosk stations, and computer monitors to replace and enhance traditional media.
Digital signage is new media and has much more in common with the web than the static sign that it replaces. Digital display networks get the message across in a way that static posters and billboards never could. Large, flat panel, plasmas and LCD screens are now everywhere, and they are grabbing advertising share from more traditional forms of advertising.
1.6                                          APPLICATION OF THE PROJECT
Digital signage is mostly used in:
- Banking
- Hospitality
- Retail
- Transportation
- Education
- Corporate
- Entertainment
- Health Care
- Government

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CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "design and construction of a digital signage" is also available. Order full work to download. Chapter two of "design and construction of a digital signage" consists of the literature review. In this chapter all the related works on "design and construction of a digital signage" were reviewed.

CHAPTER THREE: The complete chapter three of "design and construction of a digital signage" is available. Order full work to download. Chapter three of "design and construction of a digital signage" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.

CHAPTER FOUR: The complete chapter four of "design and construction of a digital signage" is available. Order full work to download. Chapter four of "design and construction of a digital signage" consists of all the test conducted during the work and the result gotten after the whole work

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