APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET
USER'S INSTRUCTIONS: The project work you are about to view is on "application of the marketing concept in our local market". Please, sit back and study the below research material carefully. This project topic "application of the marketing concept in our local market" have complete 5(five) Chapters. The complete Project Material/writeup include: Abstract + Introduction + etc + Literature Review + methodology + etc + Conclusion + Recommendation + References/Bibliography.Our aim of providing this "application of the marketing concept in our local market" project research material is to reduce the stress of moving from one school library to another all in the name of searching for "application of the marketing concept in our local market" research materials. We are not encouraging any form of plagiarism. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works.
TITLE PAGE
APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET
BY
---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---
DECEMBER,2018
APPROVAL PAGE
This is to certify that the research work, "application of the marketing concept in our local market" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.
By
--- . ---
Supervisor Head of Department.
Signature………………. Signature……………….
……………………………….
---
External Invigilator
DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.
ACKNOWLEDGEMENT
The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.
PROJECT DESCRIPTION: This work "application of the marketing concept in our local market" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "application of the marketing concept in our local market" visible for everyone, then the complete material on "application of the marketing concept in our local market" is to be ordered for. Happy viewing!!!
Application of the marketing concept in our local market sparked Offa a deal of concern to the research that will undertake this study aiming at surveying the importance of the marketing concepts in relation to retail marketing.
We felt that caring on this project in Owode Market, Offa will bring out meaningful result since there are 'many retailers in that market.
For easy analysis and understanding the study as being put into five chapters.
Chapter one throws light on what has a brie history of the topic and state constraint encountered while carrying out the research, the importance of th-'i study, scope of the study, statement of the problem. In chapter two, a detailed literature review of some books, journal,
TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
- Introduction
- Statement of the problems
- Objective of the study
- Importance of the study
- Scope of the study
- Limitation of the study
CHAPTER TWO
2.1 Literature review
2.2 Nature and scope of marketing
2.2.1 Importance of marketing
2.4 RetailingRetailing mix
2.5 The concept of marketing in retailing
- The difference between marketing and retailing concepts
- Hypothesis formulation
CHAPTER THREE
- Research Methodology
- Method of survey
- Population
- Sampling method
- Sampling and sampling selected
- Techniques for analysis
CHAPTER FOUR
4.1 Data presentation
- Data analysis
- Historical background of the study
CHAPTER FIVE
- Summary Of Findings
- Conclusion
- Recommendations
Appendix
REFERENCES
CHAPTER ONE
1.1 INTRODUCTION
Marketing has probably been with us ever since serpent tempted eve to consume a certain apple. But in its more scientific professional firm, marketing is of more recent growth to industry in general from a simple to a more complex form of production and distribution of goods and services.
The initial stage of development was that, of barter. The producer of a commodity supplied the consumer of it directly face-to-face and was paid for it with another commodity which the consumer had produced in his turn.
The most major stage was that of professional production wishing on intermediary as distributor and employing the mechanism of money and not barter that is a retailer emerged paid in cash and probably was the dominant figure in the transaction following the industrial revolution a further stage of evolution occurred with the development of mass production of goods and services new factories produced standardization commodities for new urban communities unable to produce their own requirement. Along with standardization want branding i.e. a standard name. But this stage was probably production oriented or production domination.
There come a time when mass production became common place and more than one brand of a particular type of product emerged become available to .purchase competitive branded product. In this situation, its essential to get more distribution more shop display, better retailer support them the competitor in this phase the company salesman become the key figure, the period was sale dominated.
As a consumer income increased and consumer attitude developed great sovereignty of choose emerged Sheer availability in the store sheer production display was not enough the consumer to be turn over. At a time when the consumer becomes the dominant force, the marketing concept truly emerged. This is the phase we are in now, that is to say marketing emerged in conjunction with a variety of force from which it is inseparable:
- The consumer
- Free availability of competitive products
- Free choice
- Consumer discrimination
This governs what marketing is and does.
1.2 STATEMENT OF THE PROBLEMS
The complex or general problem this research paper will be investigating is how marketing concept can be applied in our local market. Its primary aim is to throw More light on the marketing concept in the traditional market.
The objective of this which is the determination of relationship of marketing concepts in the retailer market.
1.3 OBJECTIVE OF THE STUDY
The first task of the producer is to meet its aims and objectives the responsibility is a two way affair in return for a decent product at a decent price the consumer may be reasonable respected to provide a reasonable returning for their labour so the key task wholesaler is to formed the 'point of balance between a reasonable profit on one side and reasonable consumer offer on the other with this neither party should have cause to complain.
Therefore, the objective of the study is to identify individual consumer or users to whom marketing efforts are directed marketing mix is tailored to suit the specific target consumers or users of product.
1.4 IMPORTANCE OF THE STUDY
It is imperative at this stage to appreciate fully the vital importance of sound marketing concepts policy in the traditional market.
Therefore, it is an important result of the use of the marketing concept the co-operation in the local market is possible that is the producer effort is well coordinated. Every middleman in working towards a common goal.
The association of market woman has the responsibility of seeing that all sellers ere acting in accordance with the marketing concept one way of doing this is by convincing the producers of the importance of the marketing concept and placing someone with marketing background at head of the association of marketing women is helpful in this regards. In addition this people can also act as consumer spokesman 'within the market.
The marketing concept is the most important and matching multiple operations in the guest for equitable profit in commerce and industry today.
1.5 SCOPE OF THE STUDY
The study looks only at those factors that are considered before marketing concept is used or determined in the retailing activities. Therefore, the researcher will not over look the marketing concept of the manufacturer of the producers. To do this a different research is required. It should also be noted that the marketing concept setting in the supermarket and should not be compared. This research will not cover anything about the purchasing power and consumer behaviour.
1.6 LIMITATION OF THE STUDY
Normally in any research work of this nature problems are bound to be encountered some of the limitation encountered in the course of the study include:
TIME
There was no enough time to obtain the necessary data needed. This is due to the fact that the studies were carried out mostly during the week days.
LANGUAGE
This is the second serious contrail to the study because of the composition of the people that are found in e local markets, Yoruba, Hausa, Nupe an other minor languages in the market place. The ability to internet the questionnaire is problem.
COST
CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "application of the marketing concept in our local market" is also available. Order full work to download. Chapter two of "application of the marketing concept in our local market" consists of the literature review. In this chapter all the related work on "application of the marketing concept in our local market" was reviewed.
CHAPTER THREE: The complete chapter three of "application of the marketing concept in our local market" is available. Order full work to download. Chapter three of "application of the marketing concept in our local market" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.
CHAPTER FOUR: The complete chapter four of "application of the marketing concept in our local market" is available. Order full work to download. Chapter four of "application of the marketing concept in our local market" consists of all the test conducted during the work and the result gotten after the whole work
CHAPTER FIVE: The complete chapter five of design and construction of a "application of the marketing concept in our local market" is available. Order full work to download. Chapter five of "application of the marketing concept in our local market" consist of conclusion, recommendation and references.
To "DOWNLOAD" the complete material on this particular topic above click "HERE"
Do you want our Bank Accounts? please click HERE
To view other related topics click HERE
To "SUMMIT" new topic(s), develop a new topic OR you did not see your topic on our site but want to confirm the availiability of your topic click HERE
Do you want us to research your new topic? if yes, click "HERE"
Do you have any question concerning our post/services? click HERE for answers to your questions
For more information contact us through any of the following means:
Mobile No 
:+2348146561114 or +2347015391124 [Mr. Innocent]
Email address 
:engr4project@gmail.com
Watsapp No 
:+2348146561114
COUNTRIES THAT FOUND OUR SERVICES USEFUL
Australia, Botswana, Canada, Europe, Ghana, Ireland, India, Kenya, Liberia, Malaysia, Namibia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, Sierra Leone, South Africa, Uganda, United States, United Kindom, Zambia, Zimbabwe, etc
Support: +234 8146561114 or +2347015391124
Watsapp No :+2348146561114
Email Address :engr4project@gmail.com
FOLLOW / VISIT US VIA:
