BRAND MANAGEMENT IN BREWERY INDUSTRY IN NIGERIA
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TITLE PAGE
BRAND MANAGEMENT IN BREWERY INDUSTRY IN NIGERIA
BY
---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---
DECEMBER,2018
APPROVAL PAGE
This is to certify that the research work, "brand management in brewery industry in nigeria" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.
By
--- . ---
Supervisor Head of Department.
Signature………………. Signature……………….
……………………………….
---
External Invigilator
DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.
ACKNOWLEDGEMENT
The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.
PROJECT DESCRIPTION: This work "brand management in brewery industry in nigeria" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "brand management in brewery industry in nigeria" visible for everyone, then the complete material on "brand management in brewery industry in nigeria" is to be ordered for. Happy viewing!!!
Brand management in brewery industry in Nigeria, The importance of brand management in brewery industry can not be over- emphasized because of the role it play in maintained and sustainability of the organization and the industry at large. The function should not be left in the hand of an inexperience manager/ personnel because of the of vital role it play to the success of the organization. In order to make this research work more understandable the research study will be divided into five chapters. Chapter one of the project will be based on general introduction, historical background, statement of probl4em, objective of the study, scope of the study, limitation and constraint, and the emphasis on literature review. Chapter two use this research work lay emphasize on literature review, chapter three will deal with research methodology research design, sources of data, data collection instrument research population and method of data analysis. Chapter four will cover data presentation and analysis. And finally, chapter five of this research work will highlight summary of findings conclusion and recommendations and reference.
TABLE OF CONTENTS
Title Page
Certification
Dedication
Acknowledgement
Table of Contents
CHAPTER ONE: INTRODUCTION
- Background of the study
- Statement of the Problems
- Objectives of the study
- Scope of the study
- Significance of the study
- Limitation of the study
- Plan of the study
CHAPTER TWO
- Literature Review
- Types of branding
- Reasons for branding a product
- Reasons for not Branding
- Selection of the Brand name
- Importance of Brand name
- Product/Brand management system
- How does Advertising affect Brand Management
- Advantages of Branding
- Step in selecting a Brand name
- Qualities of a good Brand name
- Problem of Branding product
- Differences between Branding and Advertising
CHAPTER THREE: RESEARCH METHODOLOGY
- Research Approach/Design
- Sources of Data
- Data collection Method
- Research population and sample style
- Method of Data Analysis
CHAPTER FOUR
4.1 Historical Background
4.2 Data Analysis
CHAPTER FIVE
- Summary of findings
- Recommendation
- Conclusion
References
CHAPTER ONE
INTRODUCTION
1.0 BACKGROUND OF THE STUDY
Brand is an element which makes up the symbolic or augmented product; decisions made by a firm in connection with marketing product usually include branding.
The elements that constitute the instrument through which the competitors fight each other among other things, include brands imitation or brand innovation, and in an attempt to fight back the competitors.
There is need for brand management with emphasis on strength and weakness of other competitors, in combination with their own strength serves as opportunities to the management to enter into the market so as to provide the exact brand needed.
What do we understand by a brand? A brand is a name, logo, symbol or design which intends to identify the goods and services of one seller or group of sellers and to differentiate them from their competitors’ brands.
1.1 STATEMENT OF PROBLEM
The problem of brand management is a subject that has to be handled by any industry or organization that is into branding of its product because of its competitors and for its own benefits.
- How may brands or branding increase the turn-over, to get an increased profit?
- How can branding be cost effective on the product and factory overhead so as to maximum profit?
- How may we co-ordinate the individuals involved in achieving the effective brand management policy so as not to be a failure?
- How can proper brand management eliminate consumers exploitation?
- How may consumers benefits from proper effective brand management?
1.2 OBJECTIVES OF THE STUDY
The most important objectives of carrying out the study are:-
- To give room to the students to see and understand the probability of what is being taught in the lecture room.
- To aid the company understand the identification of product that might not be contributing to the development of the brand management policy so as to make adjustment and to aid buying decision of the potential customer.
- Find out how brand management can guide against exploitation by hungry competitors.
1.3 SCOPE OF THE STUDY
This will deal with literature review, types of brand, reasons for branding, selection of the brand name, importance of brand name, how advertising affect brand management, product / brand management system, advantages of branding, steps in selecting a brand name, qualities of a good brand name, problems of branding product and difference between branding and advertising.
1.4 SIGNIFICANCE OF THE STUDY
Basically, Brand Management is a communication function that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand.
However, the study is very significant to brewery industry in Nigeria by developing a good relationship with the targeted public is essential for brand management. Tangible elements of brand management includes the product itself, price, the packaging etc. The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand.
1.5 LIMITATION AND CONSTRAINTS
In the course of writing this project, there were a lot of problems that could have hindered the success of the project as a whole, they were:
TIME: The period of duration given for the conduct of the study was too short considering that fact that there were some other things to be done within the short period we had, such as traveling to the case study’s location to get needed information for the research study, and other academic works--------test, assignments, and examinations.
Uncooperative attitude on the part of the company officials. The company officials were not ready to give information and where they did willingly they give some inadequate information, saying that they were too busy and more so they were not ready to divulge information to research because it might be set as a trap by their competitors.
FINANCE: Another problem is that of finance which posed a serious constraint to the final success of the project. These constraints were caused by transportation costs, printing of questionnaire and binding of the project.
1.6 PLAN OF THE STUDY
In order to make this research work much understandable, the research study’s report will commence with a general introduction, statement of problem, objectives of the study, scope of the study, plan of the study and definition of terms, all in chapter one of the report.
Chapter two of this research work lays emphasis on literature review: a review of publications on similar or related issues to the study’s subject matter.
Chapter three deals with research methodology, research approach/design, source of data collection method, research population and sample size, sampling procedure employed and method of data analysis.
Chapter four will cover data presentation and analysis.
And finally, chapter five of this research work will highlight summary of findings, recommendation and conclusion.
CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "brand management in brewery industry in nigeria" is also available. Order full work to download. Chapter two of "brand management in brewery industry in nigeria" consists of the literature review. In this chapter all the related work on "brand management in brewery industry in nigeria" was reviewed.
CHAPTER THREE: The complete chapter three of "brand management in brewery industry in nigeria" is available. Order full work to download. Chapter three of "brand management in brewery industry in nigeria" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.
CHAPTER FOUR: The complete chapter four of "brand management in brewery industry in nigeria" is available. Order full work to download. Chapter four of "brand management in brewery industry in nigeria" consists of all the test conducted during the work and the result gotten after the whole work
CHAPTER FIVE: The complete chapter five of design and construction of a "brand management in brewery industry in nigeria" is available. Order full work to download. Chapter five of "brand management in brewery industry in nigeria" consist of conclusion, recommendation and references.
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