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TITLE PAGE

EFFECT OF ECONOMIC DEPRESSION ON THE MARKETING OF HOTEL PRODUCTS

BY

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EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---

DECEMBER,2018

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APPROVAL PAGE

This is to certify that the research work, "effect of economic depression on the marketing of hotel products" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.

By
---                                                     . ---
Supervisor                                                  Head of Department.
Signature……………….                           Signature……………….        

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External Invigilator

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DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.

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ACKNOWLEDGEMENT

The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.

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TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Table of content

CHAPTER ONE: INTRODUCTION
1.2   Background information
1.2   Need for the study
1.3   Statement of the purpose
1.4   Scope of the study
1.5   Limitation to the study
1.6   Research hypothesis
1.7   Definition of terms

CHAPTER TWO: LITERATURE REVIEW
2.1   Economic depressions (inflation
2.2   Food and beverages services
2.3   Hotel Accommodation services
2.4   Other associated products
2.5   Hotel products
2.6   Effect of economic depression (inflation)
2.7   Impact of inflation on hotel industry
2.8   Marketing of Hotel products

CHAPTER THREE: METHODOLOGY
3.1   Study population
3.2   Method of data collection
3.3   Sampling techniques

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1   Test of hypothesis
4.2   Problems of inflation on market of hotel product and suggested solution

CHAPTER FIVE:  SUMMARY, CONCLUSION AND RECOMMENDATION
5.1   Conclusion
5.2   Recommendation
Bibliography/References

CHAPTER ONE
1.1   BACKGROUND INFORMATION
Hospitality industry is recognize as one of the largest term of business organization in today’s world, ever since the stage of development of the industry which has been traced to the advent of the modern means of transportation which makes it easy for people to travel from one place to another.
The second stage of this ever continuous development in Nigeria which has been linked with the transportation development and to the political independence for back as 60s.
The mass of people on transit (out of their homes) needs to be well catered for in aspect of food, drink, and sleeping accommodation in their respective area of destination, hence the need for hotel service.
Hospitality as an industry is said to be an industry that held itself as an establishment offering food, drinks, and accommodation (if so requires) to any potential customer who appears able and willing to pay a reasonable sum of money for the service provided and who is in a fit stable to be received.
Products offered by the hotel establishment ranges from food and beverages to service and facilities render. It can be therefore classified as tangible and intangible items. The types if hospitality industry (commercial or welfare) determines whether these product are to be offered for sale at profit level or not.
In any commercial hotels, it h as been proven that the volume of sales turnover and the price the potential guest  are willing to pay for the service which has been the important variables that determine the profit ability of the operations.
The early years of Nigeria post independence, the number of hospitality industry in the country is very nominal and thus enjoyed the monopoly of the market. But in years back, many were developed and managed hotels have sprang up, thereby creating competition between the old and the newly existing customers patronages.
Hotel products in Nigeria is limited to only accommodation, foods and beverages, and any other tangible or intangible services offered in the hospitality industry. While the effect of economic depression on marketing of hotel product in Nigeria simply show in the serious hardship whereby the inflation level on sales and regard the return (market) made has been subjected to the hyper-inflation year’s back, precisely more than a decade ago.
The resulted to the depression in the economic system of the nation and five a set-back even in the spending power of an individual while luxury items like hotel services possessed by the hotel addict were reduced, even some stop their consumption and patronage for hotels products and services thereof.

1.2   NEED FOR THE STUDY
Having clearly give throughout the previous research submitted to the department of hospitality management by my predecessor, the researcher observe vividly with keen interest on my views that much has not been done affirm critically the effect of the economic depression of Nigeria on the marketing of the hotel product HPS and possibly suggest a way out.
As regard my experiences in hospitality industry is concerned  with equipped facilities and humanism to set on motion the materials resources effectively, it has to succumb to this term; exchanging successful product for cash or any other items of value in order to achieve her targeted profit margin.
Therefore, there is need to study with keen interest any intended factors that is capable of jeopardizing the interest, objectives, designed rolling plans of various hotel properties and distinguished stakeholders were necessary 

1.3   STATEMENT OF THE PROBLEM
The main objective of this study is to ascertain whether the term economic depression (inflation) in Nigeria actually have an impact or effect on the marketing of hotel products (HPS) in hospitality industry and know the significant of such effect if any.
To stressed ignored phenomenal know as over population one o the major determinant of economic depression in Nigeria as this 21st century is concerned. it is also prepared to boost the general knowledge about marketing procedure, policy and strategic standard for hotel products (HPS) especially accommodation services.
The study focuses on pointing out marketing policies that could stand as or replace the existing measure recommend guiding the future of ant hotel establishment.

1.4   SCOPE OF THE STUDY
This research encompasses areas which includes assessing what economic depression (inflation) is, with a brief history of inflation in Nigeria, the effect of inflation to individual public, and industries with special reference to hotel establishment.
Hotel products and the types we have, the market strategies open up for a product is also not left touched.
The research is limited to hostels in Ilorin as thing the renowned ‘Kwara Hotel’ as a case study and the result of the findings is then generalized.

1.5   LIMITATION TO THE STUDY
The restriction of the study is to examine the only hotels in Ilorin using Kwara Hotel as the case study and where more hotels would need to have been visited is due to short time period available for the work and the financial containment on my side.
The traditional of treatment in rich information were confidential by the management of the establishment which also places a limitation to our findings. Absence of some familiar information needed from internet service to enhance accurate result findings in some situation where necessary.

1.6   RESEARCH HYPOTHESIS
Often time, the business participate developed a believed system on a wise that inflation affects the volume of their sales and even the turn over. But the significant of such effects is not yet tested.
Mr. Akewusola would always say that: “he who assert must be prove for this reasons there is a needed for hypothesis to be testes in this research which include:
Economic depression has no significant effect in the marketing of hotel product
Solution to the pressing problem of inflation has not been in existence.
The country population may sometime (probably) determines a rise in inflation.
Inflation has no benefit effect to the hoteliers.

1.7   DEFINITION OF TERMS
Hotel Product: This is limited to only accommodation, food and beverages and any other services offered by a commercial hospitality industry.

Marketing: In this context of this study, marketing can be defined as the operational function of the hospitality industry that involve in the act of creating awareness about the products of potential guest, such as motivating the existing customers, to consume more and actual selling of the hotel’s product at a profit margin .

1.8                                                      PROJECT ORGANISATION
The work is organized as follows: chapter one discuses the introductory part of the work,   chapter two presents the literature review of the study,  chapter three describes the methods applied,  chapter four discusses the results of the work, chapter five summarizes the research outcomes and the recommendations.

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CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "effect of economic depression on the marketing of hotel products" is also available. Order full work to download. Chapter two of "effect of economic depression on the marketing of hotel products" consists of the literature review. In this chapter all the related work on "effect of economic depression on the marketing of hotel products" was reviewed.

CHAPTER THREE: The complete chapter three of "effect of economic depression on the marketing of hotel products" is available. Order full work to download. Chapter three of "effect of economic depression on the marketing of hotel products" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.

CHAPTER FOUR: The complete chapter four of "effect of economic depression on the marketing of hotel products" is available. Order full work to download. Chapter four of "effect of economic depression on the marketing of hotel products" consists of all the test conducted during the work and the result gotten after the whole work

CHAPTER FIVE: The complete chapter five of design and construction of a "effect of economic depression on the marketing of hotel products" is available. Order full work to download. Chapter five of "effect of economic depression on the marketing of hotel products" consist of conclusion, recommendation and references.

 

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