INTERNET AS A NEW MARKETING TOOL FOR ACHIEVING ORGANIZATIONS GROWTH
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TITLE PAGE
INTERNET AS A NEW MARKETING TOOL FOR ACHIEVING ORGANIZATIONS GROWTH
BY
---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---
DECEMBER,2018
APPROVAL PAGE
This is to certify that the research work, "internet as a new marketing tool for achieving organizations growth" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.
By
--- . ---
Supervisor Head of Department.
Signature………………. Signature……………….
……………………………….
---
External Invigilator
DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.
ACKNOWLEDGEMENT
The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.
PROJECT DESCRIPTION: This work "internet as a new marketing tool for achieving organizations growth" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "internet as a new marketing tool for achieving organizations growth" visible for everyone, then the complete material on "internet as a new marketing tool for achieving organizations growth" is to be ordered for. Happy viewing!!!
Creating and maintaining sustainable businesses require an understanding of the role of leadership in addressing personal outcomes of employees. Happiness is a common goal of everyone and most other things are possibly means to that goal. Personal outcomes of employees like meaning in life and subjective well-being have become an important concern for organizations in the intense competition for attracting and retaining talent. Meaning in life makes one’s life purposeful and subjective well-being is about being happy; these are important dimensions of anyone’s life, and people expect work organizations to contribute to them. Focusing only on work-related outcomes may not be sufficient anymore. There is a need to better understand the processes by which desirable personal outcomes of employees can be enhanced.
TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
- Introduction
1.1 Background of the study
1.2 Statement of problem
1.3 Aim and Objective of the study
1.4 Significance of the study
1.5 Scope of the study
1.6 Limitation and constraint to the study
CHAPTER TWO:- LITERATURE REVIEW
- Introduction of Internet
- Definition of Internet
- History of Internet
- Definition of Electronic Commerce and Internet Marketing
- Business Revolution and Internet Marketing
- World wide Web Marketing
- Strategies for setting up a website using the old four (4)Ps
- Strategies for setting up a Website using the 5P’s of Marketing
- Electronic Shopping Agents (Cyber Agent)
- The Internet Customer
- Performance of SWOT Analysis
- Setting up on internet Service Provide (ISP)
CHAPTER THREE
3.0 Research Methodology
3.1 Research Design
3.2 Population of the study and sample size
3.3 Sampling Method
3.4 Method of Data Collection
3.5 Data presentation and analyses techniques
CHAPTER FOUR
- Data Presentation and Analysis
4.1 Brief History of Case Study
4.2 Data Presentation and Analysis
4.3 Hypothesis testing the data Analysis
CHAPTER FIVE
- Summary Conclusion and Recommendation
5.1 Summary of Finding
5.2 Conclusion
5.3 Recommendation
References
Bibliography
Appendix …………….Questionnaire
CHAPTER ONE
1.0 INTRODUCTION
Marketing has become indispensable in organization successful, marketing actions are as a result of management information and of applied common sense prosperous marketing companies are those that think positively about their business environment, so developing organization capable of seeking opportunities, recognizing potential and resolving its difficulties.
Internet as a new marketing tool plays an important role in promoting marketing activities. It is defined by Reynold (1999) as a connection of interconnected network of all freely exchange information many organizations have their Website, Email e.t.c where they transact business and sell various types of product to the outside world. Internet marketing as assumed a position of significant in term of achieving product growth and co-operate objective efficiently through an effective communication process.
Stanton (1981) defines communication through electronic means are the process by which information is transmitted between individuals, organization and the public by the use of words i.e term and symbols .e.t.c which may take different forms such as phone e-mail e.t.c.
The possibilities of micro-electronic (internet) internet new product development are clear through the provision of opportunities for faster access to sales result which can be displayed and assessed at distance to location.
May organization in the world either profit or non profit oriented concern on how to integrate to achieve stated goal.
1.1 STATEMENT OF THE PROBLEM OF THE STUDY
The problem have is the internet as a new marketing tool for achieving organization growth. This problem tool is concerned with the effect of using internet as a new marketing. That is whether the cost of maintaining internet justifies the benefit derived by the company (ies).
These problem tools in the competitive homogenous explore those brotherly questions. Concerned with the problem. This problem involves The evaluation of internet as one of marketing tool.
1. Is internet more effective than other marketing tool for achieving organization objective (growth).
2. What proportion of promotional budget should be allocated to internet
3. Does the cost of internet justify the benefit / promotional tools and such importance be related with the opportunity of promotional budget.
1.2 AIM AND OBJECTIVE OF THE STUDY
The aims of this research working into the sharp focus the root of success and failure of internet in business organization. The research finding and recommendation will enable the management to know and plan effectively on the right value of using internet as a marketing tool for achieving company growth. The project set out the best procedure on the internet a marketing tool in business companies. The objective of the study is to prove that internet is also non- effective compare with other promotional tool in any business organization.
- To make sales faster when customer are at long distance e.g (Bank)
- To guarantee flow of service in order to avoid stress
- To ensure that bank established a record of honest dealing with customers in order to keep abreast their market and at the sometime more ahead the competitors.
- To achieve proper monitoring and security.
- 3 SIGNIFICANCE OF THE STUDY
The significance of this re search work is that it will enable the researcher to understand in full what interest is all about and the various way of improving internet service by researching into their problems.
It will also improve the practice application of the internet service (concept).
To the company (industries), which is marketing firms the research finding and recommendation will enable them to see the real effect of internet as a tool for achieving organization objectives (growth) and opportunity enable with the use of internet service in relation with marketing activities in them present and recognized the opportunities that can be derived by an organization.
- This research work tends to examine the impact of internet as a modern marketing strategy of achieving both product and corporate goal.
This opportunities and threat it has brought to the business environment using the First Bank of Nigeria Limited as a case study. This study covers e.g Ilorin monopolies within the month of March June in the year.
- 4 LIMITATION AND CONSTRAINT TO THE STUDY
This research work is planned to cover a wide area. However the wide range expected to be covered are limited by major as
- Insufficient fund to carryout the project work.
- The research work is hinded by time, insufficient time for student to be able to search for data and gather information for the purpose of this research.
Inability of staff to give adequate and proper answer to the research questions.
1.5 PROJECT WORK ORGANISATION
The work is organized as follows: chapter one discuses the introductory part of the work, chapter two presents the literature review of the study, chapter three describes the methods applied, chapter four discusses the results of the work, chapter five summarizes the research outcomes and the recommendations.
CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "internet as a new marketing tool for achieving organizations growth" is also available. Order full work to download. Chapter two of "internet as a new marketing tool for achieving organizations growth" consists of the literature review. In this chapter all the related work on "internet as a new marketing tool for achieving organizations growth" was reviewed.
CHAPTER THREE: The complete chapter three of "internet as a new marketing tool for achieving organizations growth" is available. Order full work to download. Chapter three of "internet as a new marketing tool for achieving organizations growth" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.
CHAPTER FOUR: The complete chapter four of "internet as a new marketing tool for achieving organizations growth" is available. Order full work to download. Chapter four of "internet as a new marketing tool for achieving organizations growth" consists of all the test conducted during the work and the result gotten after the whole work
CHAPTER FIVE: The complete chapter five of design and construction of a "internet as a new marketing tool for achieving organizations growth" is available. Order full work to download. Chapter five of "internet as a new marketing tool for achieving organizations growth" consist of conclusion, recommendation and references.
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