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TITLE PAGE

MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE

BY

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EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---

DECEMBER,2018

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APPROVAL PAGE

This is to certify that the research work, "marketing planning as a strategy for efficient business performance" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.

By
---                                                     . ---
Supervisor                                                  Head of Department.
Signature……………….                           Signature……………….        

……………………………….
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External Invigilator

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DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.

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ACKNOWLEDGEMENT

The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.

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PROJECT DESCRIPTION: This work "marketing planning as a strategy for efficient business performance" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "marketing planning as a strategy for efficient business performance" visible for everyone, then the complete material on "marketing planning as a strategy for efficient business performance" is to be ordered for. Happy viewing!!!

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The study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be separate from overall plan and assign to specific segment or department in an organization (usually marketing department) so as to ensure efficiently maximization of marketing objectives in sales oriented organization. It was concluded that market planning complement the efforts of each other toward the marketing strategy for efficient business perform in an organization, marketing planning also serve as a major role in a firm over all marketing strategy o marketing efforts. Marketing planning goals for the effective use of organization resources. It also recommended as a function designs incentive pay plan to not only motivate and reward fraut line staff but also to align marketing activities with corporate mission.

TABLE OF CONTENTS
Title page
Certification                                                                     i
Dedication                                                                      ii
Acknowledgments                                                          iii
Abstract                                                                          iv
Table of contents

CHAPTER ONE: INTRODUCTION
1. 1 Introduction to the study                                         1
1.2 Statement of problem                                               3
1.3 Objectives of the Study                                             4
1.4 Significance of the Study                                          4
1.5 Scope of the Study                                                    5   
1.6 Limitation to the Study                                             6

CHAPTER TWO: REVIEW OF RELEVANT LITERATURE
2.1 Concept Marketing Planning                                    8
2.2 Marketing Planning Process                                     9
2.3 Aims and Objectives of Marketing Planning                    13
2.4 Marketing Strategy                                                  13
2.5 Important of Marketing Planning                                    14
2.6 Contribution of Marketing Planning to Business Performance                                                               15
2.7 Challenges and problem of marketing planning      16
2.8 Evaluation of business organization                       18

CHAPTER THREE: DATA PRESENTATION AND ANALYSIS
3. 0 Research methodology                                           19
3.1 data collection method/techniques                        19
3.2 Data presentation and analysis techniques                    20
3.3 Definition of population                                          21
3.4 Sample size and distribution                                  21

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS SUMMARY, CONCLUSION, AND RECOMMENDATION
4. 1 Brief history of case study                                      22
4.2 Data Presentation and Analysis                              22
4.3 Summary                                                                28
4.4 Conclusion                                                                    29
4.5 Recommendations                                                  30
REFERENCE 

CHAPTER ONE
INTRODUCTION
1.1 INTRODUCTION TO THE STUDY
Marketing planning is a very vital and important management function in every organization in Nigeria.
Simon (2000) asserted that marketing process can be realized by the marketing mix and the last of all the proves is controlling what have been planned. Establishing targets or standard in an organization in terms of marketing of its products and service is done in the marketing functions.
Marketing planning is inter- woven into the management function in the organization to ensure effective and efficient maximization of profit which of course is the most important aim of any organization. Marketing planning can be define as a management function which involves setting goals and developing specific activities, procedures and schedules for meeting the organization marketing target. Marketing planning is and important aspect in business organization because it land down ways in which the profit maximization of the business organization. It is also process on how a very good arrangement is to be made regarding effective and efficient distribution of goods and services for consumers to be reached satisfaction and for substantial profit to be made by the organization, marketing activities must b properly planned. The marketing plan could be short term medium and long term. A business tape of planning to be se: term of the periods it will cover.
Marketing planning may be port of an over all plans business plan or may be separate from every all plans and assign to a specific segment or department in an organization. (Usually marketing department) so as to ensure effective and efficient realization of marketing objectives. In sales oriented organization marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate missions.
Marketing planning also involves collection, classification, analysis and interpretation of information observed through consumer’s feeling concerning the organizational product. The marketing manager goes market to gather information regarding competitor’s actions and what were the views held by the consumers of the organization so as to be able to plan and forecast on how best to achieve the organization objectives. The marketing planning is used to determine how the members of the public should be aware of organization product coping with trade promotion and improvement of sales. Marketing planning is used to chance effective achievement of the organization goal which includes profit maximization, organization growth, etc.

1.2 STATEMENT OF PROBLEM
The focus of the research is to identify marketing planning as a strategy for business performance in the organization using unilever Nigeria plc as a case study.
Hence in the course of the study effort has been made to find solution to the following research problem:
• What is the relationship between marketing planning and business performance?
• What are the aims and objectives of marketing planning?
• What is the marketing strategy used in planning?
• Contribution of marketing planning to business process?

1.3 AIMS AND OBJECTIVE OF THE STUDY
The aims and objectives of marketing planning as a strategy for efficient business performance in an organization in Nigeria as the following:
• To enable the organization achieve its sc objective
• To has a perspective of the future and provides the basic direction guidance for marketing activities
• To set of controllable variable that a firm uses to influence the buyer response.
• To creation of a metrics frame work to monitor marketing performance and then develop and utilize marketing dash boards to manage marketing performance.
It enables the organization goals to be realistic through necessary performance made against future challenges.
• It enables provide opportunity to beat competitors.

1.4 SIGNIFICANT OF THE STUDY
The study will be beneficial to student of finance and management courses who intend to carry out similar research work on the subject matter. It will be useful to business organization to understand what marketing planning is all about and to afford them the knowledge on the challenges faced in marketing planning and ways to over come those challenges. It is also useful to the government as it will make them understand better the way marketing activities is been carried out for them to really ascertain their tax liability.

1.5 SCOPE OF THE STUDY
The research focus on marketing as a strategy for efficient business performance in an organization in Nigeria using unilever as a case study.
The research is case study in nature so that scope was established for the study to ensure proper investigation.
The entire department in unilever Nigeria plc Lagos will be involved in this research work.
The study also covers the various measures that have been taken and the measure that are being taken in the present in solving the present challenges and offering solution to them.
This research work will also cover Lagos metropolis like Oregun, Ikeja, Victoria island, Oshodi, Ketu, etc. as a strategy for business performance in the organization in Nigeria using Unilever as a case study.

1.6 LIMITAITON TO THE STUDY
No matter how one try to put all effort on a research study, there will be some constructions which will limit the proper attainment of the research objectives. This study is no exception.
The major constrain is the time available for the study is so limited that is not enough for the study of sufficient finance also have effect on the write up.
However despite all this limitation effort has been made to ensure that limitation did not hinder effective completion and quality of the research work.

SOLUTION TO THE LIMITAITON
Due to the importance of research work, marketing planning as a strategy in Nigeria, most especially to the case study unilever Plc, Lagos
The financial constraint need to be tacked with urgently, which lead to raised funds through borrowing from friends and also some additional contribution from one of my relative who stay in Ibadan, Oyo state.
Also, the information gathered by the researcher from the respondent are not sufficient, some information are obtained from internet also some textbooks was consulted from the library  in order to get some facts about the importance of marketing planning as a strategy in Nigeria which later be reference.
Despite all these challenges, the research believes that this research work will achieve the desire objective.

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CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "marketing planning as a strategy for efficient business performance" is also available. Order full work to download. Chapter two of "marketing planning as a strategy for efficient business performance" consists of the literature review. In this chapter all the related work on "marketing planning as a strategy for efficient business performance" was reviewed.

CHAPTER THREE: The complete chapter three of "marketing planning as a strategy for efficient business performance" is available. Order full work to download. Chapter three of "marketing planning as a strategy for efficient business performance" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.

CHAPTER FOUR: The complete chapter four of "marketing planning as a strategy for efficient business performance" is available. Order full work to download. Chapter four of "marketing planning as a strategy for efficient business performance" consists of all the test conducted during the work and the result gotten after the whole work

CHAPTER FIVE: The complete chapter five of design and construction of a "marketing planning as a strategy for efficient business performance" is available. Order full work to download. Chapter five of "marketing planning as a strategy for efficient business performance" consist of conclusion, recommendation and references.

 

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