USER'S INSTRUCTIONS: The project work you are about to view is on "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry". Please, sit back and study the below research material carefully. This project topic "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" have complete 5(five) Chapters. The complete Project Material/writeup include: Abstract + Introduction + etc + Literature Review + methodology + etc + Conclusion + Recommendation + References/Bibliography.Our aim of providing this "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" project research material is to reduce the stress of moving from one school library to another all in the name of searching for "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" research materials. We are not encouraging any form of plagiarism. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works.

---

TITLE PAGE

OUTDOOR ADVERTISING AN EFFECTIVE STRATEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY

BY

---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---

DECEMBER,2018

---

APPROVAL PAGE

This is to certify that the research work, "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.

By
---                                                     . ---
Supervisor                                                  Head of Department.
Signature……………….                           Signature……………….        

……………………………….
---
External Invigilator

---

DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.

---

ACKNOWLEDGEMENT

The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.

---

PROJECT DESCRIPTION: This work "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" visible for everyone, then the complete material on "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" is to be ordered for. Happy viewing!!!

---

Outdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that potential buyers and the real longersa see freely on our ways for examples the bill boards singposl, bulentine and other trade mark that point or direct us to a particular porsuit, this advert allow consumer to know more about the product since the consumer will be able to read and know the meaning of what the advert is saying and not only that, it also reduced cost unlike the Television or Radio advert where the advertiser buy time or space and this is usually short due to time schedule for other programmes which makes outdoor advertisement better because people see it even without watching or listened to their T.v set. A goo example of outdoor advertisement is the bill baord that shows clearly the logo of Glo in the Glo rule your world paite almost all the centre of each to win. In the course of this study, the relevant of outdoor advertisement will be analuyzed and the marketing aspect of it will be discuss at length. Research methodology in analysis the data graffen will also be look up to such as the primary and secondary source data while the reseracher will apply the use of questionnaire poal interview and other methods. Lastly,, the researcher will arived at a conelism where adequate information and recommendation will be use to advice the cases study and also other important of advertising and various types of advertising will be discussed.

TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgment
Table of Contents
Abstract
CHAPTER ONE: INTRODUCTION

• Background of the study
• Statement of problems of the study
• Aims and objective of the study
• Significance of the study
• Scope of the study
•      Theoretical scope
•      Geographical scope
•      Industrial scope
•      Time scope
• Limitations and Constraints to the study

CHAPTER TWO: LITERATURE REVIEW

• Review of past research reports on the subject matere (impericcal review)
• Review of general text (theoretical review)
• Summary of review
• Hypothesis formualtion

CHAPTER THREE: RESEARCCHH METHODOLOGY
3.1         Research design
3.1.1 Data collection method/techniques
-        Types of data collection
-        Source of data
-        Method of collection
3.1.2           Data presentation and analysis tecniques (tolls of analysis)
3.2              Sampling precedures
3.2.1           Defination of population
3.2.2           Sample unit
3.2.3           Sample frame
3.2.4           Sample size and distribution
3.2.5           Sample selection 
CHAPTER FOUR

• Brief history of case study
• Data presentation and analysis
• Analysis of problems and hypothesis testing
• Summary of findings

CHAPTER FIVE
Summary, conclusion and recommendation

• Summary of report
• Conclusion
• Recommendation

References
Bibliography
Appendix 

CHAPTER ONE
INTRODUCTION

• BACKGROUND OF THE STUDY

In view of the increase rate of advertising median it has become imperative for advertising spenders to always seek for the justification for the additional cost of advertising their product or services.
This also puts the task of providing the justification for the continuous media rate increase on the media owners, so outdoor advertising practitioners being one of those at the center of these owners that must be justify in this sense how effective it’s medium.
Convincing answers to such a requirement determine the level of patronage a medium of advertising command for the advertisers.
Advertisers have substantially increased their spending no outdoor advertising media over media over the last decade outdoor advertising provides an excellent way to reach important local consumer segments.

• STATEMENT OF PROBLEM JOF THE STUDY

In the process of my findings there was a certain question which confronted this study but its yet to be answered our know to the study. Outdoor advertising in Nigeria servers as a popular means of informing or educating and even creating awareness to the public about goods and services, which has been in existence for almost centurion’s years.
Despite all these the study is yet to identify the reasons why outdoor advertising in Nigerian is yet to attain the internation standard? Hence I have decided to go into researching the reasons, why the short coming exist. If at all I find out and I hope that the findings would not only confirm existing fears but also unearth other facts millitfating against achieving effective but outdoor adervertising in Nigeria.

1.3    AIMS AND OBJECTIVE OF THE STUDY.
Outdoor advertising is important as it is to advertising and marketing profession and also the nation company has been commendable in its performance.
This write up is to establish the importance of outdoor advertising as it concerns the marketing outfit vis-visa the 0countribution of the four major parties involved in the briefing, planning, execution and monitoring or outdoor advertising and  effectiveness in relation to marketing in Nigeria.
The aims and objective is to identify how the parties involved can help outdoor advertising to be more significant in the marketing industries.

1.4    SIGNIFICANT OF THE STUDY
This write-up tells the contribution of the four major parties involved in the briefing; planning, execution and monitoring of outdoor advertising and its effectiveness in relation to marketing in Nigeria which tends to educate the public and all individual willing to engage in outdoor advertising practice.
The study also serves as a powerful reminder and supporting means to any serious advertising campaign.

1.5    SCOPE OF THE STUDY
The study covers marketing strategies, marketing concepts and its meaning, advertising and a business, types, merit and –demerit of outdoor advertising and why it is not effective as it should be.
It also talked about advertiser, advertising agency, advertising media owners and their roles association of outdoor media owerners government authorities and outdoor advertising and contribution be considered when erecting a bill board and also shed light on background of the case study (GLO).
It went further in discussing the problem area in out advertising practice in Nigeria.
This project work was done in Ilorin metropolis of kwara state from January 2011.
1.5.1 THEORETICAL SCOPE:-Various marketing activities and function are being embarked upon in the company both, for simplicity of this study outdoor advertising as a marketing strategy in telecommunication industry was chosen so that concentration will be to the study.
1.5.2 GEOGRAPHICAL SCOPE:-The area covered for this study were also limited in order for convenience Globalcom Nigeria limited was selected, when gives attention to outdoor advertising by ensuring it applicable to solve problems asociated with the out door advertising. It was choose due to the roximity of the research.
1.5.3 INDUSTRIAL SCOPE:-this implies specification of industry which global comm. Company is belong to the communication industry under which they are specified them make their product to be awareness to various customer
1.5.4 TIME SCOPE:- This is the period of time used in the completion of this research work was within  five months this was so because reliable and objective data have to be collected.

1.6    LIMITATION AND CONSTRAINTS TO THE STUDY
As it is, one can’t walk with out the head staking. In period used for this project there were some difficulties encountered, which are as follow.

• Financial constraints: financial barrier stand as limitation to this study as a lot of money required in administering questionnaires in gathering relevant data.
• Time constraints: period of this study is very short because, it was based on schedule, as the available time has to shared among other activities such as lecturer e.t.c
• Language constraints: there were differences in language (researcher) and the respondent under standing. These will showdown the peace of the study.

Despite all the above bottleneces, it is the researcher that the study will achieve its aims and objective

1.7                                      PROJECT WORK ORGANISATION
The work is organized as follows: chapter one discuses the introductory part of the work,   chapter two presents the literature review of the study,  chapter three describes the methods applied,  chapter four discusses the results of the work, chapter five summarizes the research outcomes and the recommendations.

---

CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" is also available. Order full work to download. Chapter two of "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" consists of the literature review. In this chapter all the related work on "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" was reviewed.

CHAPTER THREE: The complete chapter three of "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" is available. Order full work to download. Chapter three of "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.

CHAPTER FOUR: The complete chapter four of "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" is available. Order full work to download. Chapter four of "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" consists of all the test conducted during the work and the result gotten after the whole work

CHAPTER FIVE: The complete chapter five of design and construction of a "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" is available. Order full work to download. Chapter five of "outdoor advertising an effective strategy for product sale in the nigerian telecommunication industry" consist of conclusion, recommendation and references.

 

---

To "DOWNLOAD" the complete material on this particular topic above click "HERE"

Do you want our Bank Accounts? please click HERE

To view other related topics click HERE

To "SUMMIT" new topic(s), develop a new topic OR you did not see your topic on our site but want to confirm the availiability of your topic click HERE

Do you want us to research your new topic? if yes, click "HERE"

Do you have any question concerning our post/services? click HERE for answers to your questions

---

For more information contact us through any of the following means:

Mobile No :+2348146561114 or +2347015391124 [Mr. Innocent]

Email address :engr4project@gmail.com

Watsapp No :+2348146561114

---

COUNTRIES THAT FOUND OUR SERVICES USEFUL

Australia, Botswana, Canada, Europe, Ghana, Ireland, India, Kenya, Liberia, Malaysia, Namibia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, Sierra Leone, South Africa, Uganda, United States, United Kindom, Zambia, Zimbabwe, etc
Support: +234 8146561114 or +2347015391124

Watsapp No :+2348146561114

Email Address :engr4project@gmail.com

---

FOLLOW / VISIT US VIA: