PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT DIFFERENTIATION IN SOAP AND DETERGENT
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TITLE PAGE
PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT DIFFERENTIATION IN SOAP AND DETERGENT
BY
---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---
DECEMBER,2018
APPROVAL PAGE
This is to certify that the research work, "packaging as an effective tools of product differentiation in soap and detergent" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.
By
--- . ---
Supervisor Head of Department.
Signature………………. Signature……………….
……………………………….
---
External Invigilator
DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.
ACKNOWLEDGEMENT
The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.
PROJECT DESCRIPTION: This work "packaging as an effective tools of product differentiation in soap and detergent" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "packaging as an effective tools of product differentiation in soap and detergent" visible for everyone, then the complete material on "packaging as an effective tools of product differentiation in soap and detergent" is to be ordered for. Happy viewing!!!
The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria.
Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of activities producting the wrapper or container for a product.
The chapter one of this research is about the general introduction about branding and packaging. The aim and objectives scope and the significant and the limitation of the study.
Chapter two is talking about literature review that is past work of different authors. And meaning, characteristics of product impact of branding and packaging on marketing activities. The important of branding and packaging as instrument for differentiation.
Chapter three, is about the data presentation and analysis, research methodology and data collection instrument.
While chapter four is explaning the research methodology that is the method of research use in there research.
Lastly chapter five is the summary of finding conclusion and recommendation to the research.
TABLE OF CONTENTS
TITLE PAGE
CERTIFICATION
DEDICATION
ACKNOWLEDGMENT
PROPOSAL
TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
- BACKGROUND OF THE STUDY
- STATEMENT OF THE PROBLEMS OF THE STUDY
- AIMS AND OBJECTIVE OF THE STUDY
- SIGNIFICANCE OF THE STUDY
- SCOPE OF THE STUDY
- LIMITATIONS AND CONSTRAINTS OF THE STUDY
CHAPTER TWO
2.1 MEANING OF PACKAGING
2.2 THE CONCEPT OF PACKAGING STRATEGY
2.3 APPRAISAL OF PACKAGING
2.4 PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT
2.5 HYPOTHESIS FORMULATION
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 RESEARCH DESIGN
3.2 DATA COLLECTION METHOD/TECHNIQUES
Types of Data Collected
Source of Data
Method of Data
3.3 DATA PRESENTATION AND ANALYSIS METHOD
3.4 DEFINITION OF POPULATION
3.5 SAMPLE SIZE AND DISTRIBUTION
3.6 SAMPLE SELECTION
CHAPTER FOUR
4.0 DATA PRESENTATION AND ANALYSIS
4.1 HYPOTHESIS TESTING
4.2 RESULT OF FINDINGS
CHAPTER FIVE: SUMMARY, CONCLUSION & RECOMMENDATION
5.0 SUMMARY
5.1 CONCLUSION
5.2 RECOMMENDATION
REFERENCES
CHAPTER ONE
INTRODUCTION
- BACKGROUND OF THE STUDY
The main duties performed by a company include the building of a unique packaging that will eventually fit a product for easy identification and differentiation.
A product is anything tangible that can be offered to a market for attention, acquisition use or consumption that can satisfy a want or need.
According to Unilever Nigeria, Plc, A name term, sign, symbol or design or a combination of these which are intended to identify the goods or services of the seller or group of sellers and to differentiate them form each others. Produces product posses tangible and intangible attributes which include packaging services product also possess many characteristics which include, quality features styling, packaging.
Packaging simply means as the general group of activities is product planning which involves designing and producing the container of wrapper for a product. Packaging is a major element in marketing mix for a product differentiation product from others.
Packaging’s serve as an important decision in domestic markets and international market, the deception of a product name, other products that producing company’s full name in other to effectively it and also differentiate it from other similar product.
The indispensable value which packaging has no any product and its ability do perform wonderful for the company in term of high sales production.
Packaging is a word or group of word which can be spoken that help to identify a product to differentiation in terms product name, trademark brand name which provided for product that people used to comparing and familiarize packaging. It is the duties of company to build a unique packaging.
1.3 STATEMENT OF THE PROBLEMS
In any research study certain problems are usually identifies for the study to solve. It is the way of problem is defined that governs the ability if decision markets to search and identify appropriate in this regard state below.
What are the problems consumers faces in their choice of product packaging?
How has packaging been effective tool of product differentiation in Omo production and detergent?
Is there any benefit that the consumer and producer get from packaging a product?
On how packaging are not been ways of deceiving consumers of the quantity an advantage of the corporate image if the organization consumer find it almost very difficult to identify a product from various variety of product available in the market?
Finally, how could the consumer who suffers disappointment due to poor packaging of the product to be identified and the compensated so that he could market repeat purchase?
1.2 AIMS AND OBJECTIVE OF THE STUDY
The research work will be useful for practical purpose which show the attributes of the product in effective to packaging as an added quality can assist in marketing of products. All these assist in creating stimulating and maintaining demand of product.
THE PURPOSE OF THE STUDY ARE ITEMIZED BELOW:
- To investigate and find out result whether packaging help distribution of consumer product differentiation in soap and detergent.
- To carryout investigate on the effective of packaging in creating and stimulating repeat purchase.
- To know whether packaging help to protect the product in transit in store and when displayed.
- To know whether packaging improve the company image.
- To analyses and conclude whether packaging help, in promoting sales in Unilever Nigeria PLS.
- To analyses and confirm whether package serve as a promotional tools to differentiate product from other similar product.
1.4 SIGNIFICANCE OF THE STUDY
This research study would be useful in knowing how package help as an effective tool of product differentiation in soap and detergent.
The study would be useful in finding out how packaging is adopted and implemental in product differentiate in market.
Also the study will be a source of knowledge of students, who are studying business in a particular marketing department to know how companies packaged products assisted them, it will also be of great assistance to potential in company future.
Packaging can make the difference between success and failure, profit and loss.
1.5 SCOPE OF THE STUDY
The intention this research is to see how packaging serve as a mean for product differentiation in the market, how product it effectiveness in creating repeat purchase the study also intended to analyses and confirm the differentiate role that packaging perform in Unilever Nigeria plc.
The study intended as well obtain information on how people choose product truly unique packaging. It also intended to know how packaging as promotional tools being used by market is solving marketing problems.
1.6 LIMITATIONS AND CONSTRAINTS OF THE STUDY
Gathering of all needed data in most studies is usually not with a number of limitation and constraints.
Financial barrier stands as a big constant during the exercise and has limited the full success of this study. This is because a lot of money was required to administer research design.
Another constraint is the lack of co- operation of respondents because of the tight schedules particularly the market women who were always busy attending to the customers. Thus the research was at the tasked to make a repeat call. Another limiting factors is time, the period given for the completion of the project work is not enough for a project of this nature.
However, despite all these constraints the researcher believes that this study will achieves the desired objectives, success and failure, profit and loss.
CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "packaging as an effective tools of product differentiation in soap and detergent" is also available. Order full work to download. Chapter two of "packaging as an effective tools of product differentiation in soap and detergent" consists of the literature review. In this chapter all the related work on "packaging as an effective tools of product differentiation in soap and detergent" was reviewed.
CHAPTER THREE: The complete chapter three of "packaging as an effective tools of product differentiation in soap and detergent" is available. Order full work to download. Chapter three of "packaging as an effective tools of product differentiation in soap and detergent" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.
CHAPTER FOUR: The complete chapter four of "packaging as an effective tools of product differentiation in soap and detergent" is available. Order full work to download. Chapter four of "packaging as an effective tools of product differentiation in soap and detergent" consists of all the test conducted during the work and the result gotten after the whole work
CHAPTER FIVE: The complete chapter five of design and construction of a "packaging as an effective tools of product differentiation in soap and detergent" is available. Order full work to download. Chapter five of "packaging as an effective tools of product differentiation in soap and detergent" consist of conclusion, recommendation and references.
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