ROLES OF ADVERTISING IN MANUFACTURING ORGANIZATIONS
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TITLE PAGE
ROLES OF ADVERTISING IN MANUFACTURING ORGANIZATIONS
BY
---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---
DECEMBER,2018
APPROVAL PAGE
This is to certify that the research work, "roles of advertising in manufacturing organizations" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.
By
--- . ---
Supervisor Head of Department.
Signature………………. Signature……………….
……………………………….
---
External Invigilator
DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.
ACKNOWLEDGEMENT
The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.
PROJECT DESCRIPTION: This work "roles of advertising in manufacturing organizations" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "roles of advertising in manufacturing organizations" visible for everyone, then the complete material on "roles of advertising in manufacturing organizations" is to be ordered for. Happy viewing!!!
A modern human being lives in a world governed by different brands of goods and services consumption which literally become a religion of our time. This ideology is created through various promotional techniques designed to convince us that if we consume certain products, our life will be better, happier and more successful. Nowadays everyone is influenced by advertising and we do not even realize how it affects us.
This thesis characterizes the role of advertising in effective promotion, presents general characteristics of advertising and its mission and describes the basis of the organization of promotional activities as well as how to evaluate the effectiveness of advertising campaigns.
The objective of this thesis was to analyze the impact of advertising on the consumer buying behavior. Another goal was to describe the effect of advertising on a product life cycle and find out the right ways and methods of advertising and how to apply them at every stage of the product life cycle. Moreover, some real life examples are given in order to clarify the ideas.
TABLE OF CONTENTS
Title page
Dedication
Acknowledgement
Table of contents
CHAPTER ONE
- Introduction
- Statement of problem
- Objective of the study
- Importance of the study
- Scope and limitation of the study
CHAPTER TWO
- Definition of advertising
- Objectives of advertising
- Economics justification of advertising
- Forms of advertising
- Critism of advertising
CHAPTER THREE
3.1 Source of data and information
3.2 Research population and sample size
3.3 Statistical techniques
3.4 Research problems
CHAPTER FOUR
4.1 Presentation and analysis of data
4.2 Summary of findings
CHAPTER FIVE
5.1 Conclusion on findings
5.2 Recommendations
References
CHAPTER ONE
1.1 INTRODUCTION
Advertising consists of all activities involved in presenting to a group, a non-personal, oral or visual, openly sponsor message regarding a product, services or ideal. This message called on advertising is disseminated though one or more media and paid for by the identified sponsor.
Essentially, advertising is a means of spreading information. However, it will be useful to a reader of this project as to distinguish it from other form of communication.
Advertising is further distinguished by this fact that it is employed for promotion to large audience. In fact, it is often referred to as mass selling, through the medium of television, for instance.
A further important characteristic of advertising that usually distinguishes it from personal selling to the degree of control that can be maintained over the promotional effort advertising have great influence on a product.
1.2 STATEMENT OF THE PROBLEM
Advertising suffer from the inability of many organization to get qualified and experience media through which advertisement can be carried out due to financial constraints.
This depth survey is desired to make a close analytical study into the effect of advertisement on the sales performance of coca-cola and beverages industries limited, Lagos.
More importantly, advertising as one of the promotional tools is been applied in virtually and organization as most organizations all aware of crucial rate played by advertising in boosting their sales volume and profitability but the fact cannot be defined that some organization are still ignorant of the actual practice of advertising.
1.3 OBJECTIVES OF THE STUDY
The study will embrace the concept of promotion of general different techniques of advertising used in promoting coca-cola and suggest. If necessary at the end of the study, the possibility of improving the present advertising programmes to make it more effective.
The study will emphasized whether advertising is necessary or not during the period of research, that is, when the sellers market prevails.
The study will bring development on the technology of coca-cola company and make sure that the consumers enjoyed maximum satisfaction through advertising it may be external or internal.
The aim and objectivity of advertisement in coca-cola company make assess and effort of the company work efficiency.
1.4 IMPORTANCE OF THE STUDY
The importance of the study is to know if the company is making use of the promotional mix such as advertisement, personal selling, sales promotion and publicity. And if does, which one of the promotional mix is applied.
Because for many company to prosper, it is very necessary for their company to carry out effective promotion which is one of the controllable variable in marketing management. And this is done to create the awareness of the product to the public that a particular company and its product is existing with fair price at the right time.
Fundamentally, the only purpose of advertising is to sell a product, a service or an ideal stated another way the real goal of advertising is effective communications, that is, the ultimate effect of advertising should be to modify the attitudes of the receiver of the message.
These broad of goal of advertising are better reached by setting specific objectives that can be incorporated into individual advertising companies.
The researcher therefore expect that management most especially in Nigeria Bottling company plc, Lagos derive meaningful and useful information from this research work in there effort to make efficient use to advertising it boast brand new plant in various part of federation.
Quality is the key word which determined the success of the whole operations. Only the best ingredients are used for making out soft drin and sophisticated washing and filling equipment have being installed at all plants. Extremely high, standard engine are used to maintain, to ensure that top quality product reach our consumers.
The manufacturing process of coca-cola is base on a carefully measured i.e. combination of sugar, water are concentrate. The same standard is maintained throughout the world.
1.5 SCOPE AND LIMITATION OF THE STUDY
The scope of this work is to assess the effort or and effect or ole of advertising on the sales of coca-cola bottling company.
The scope of this study is limited to the rate of advertising on the sales of coca-cola, with a particular reference to Nigeria Bottling company plc, Ikeja, Lagos.
CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "roles of advertising in manufacturing organizations" is also available. Order full work to download. Chapter two of "roles of advertising in manufacturing organizations" consists of the literature review. In this chapter all the related work on "roles of advertising in manufacturing organizations" was reviewed.
CHAPTER THREE: The complete chapter three of "roles of advertising in manufacturing organizations" is available. Order full work to download. Chapter three of "roles of advertising in manufacturing organizations" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.
CHAPTER FOUR: The complete chapter four of "roles of advertising in manufacturing organizations" is available. Order full work to download. Chapter four of "roles of advertising in manufacturing organizations" consists of all the test conducted during the work and the result gotten after the whole work
CHAPTER FIVE: The complete chapter five of design and construction of a "roles of advertising in manufacturing organizations" is available. Order full work to download. Chapter five of "roles of advertising in manufacturing organizations" consist of conclusion, recommendation and references.
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