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TITLE PAGE

STRATEGIC MARKETING PLANNING AS AN ESSENTIAL TOOL FOR ORGANIZATIONAL GROWTH

BY

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EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---

DECEMBER,2018

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APPROVAL PAGE

This is to certify that the research work, "strategic marketing planning as an essential tool for organizational growth" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.

By
---                                                     . ---
Supervisor                                                  Head of Department.
Signature……………….                           Signature……………….        

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External Invigilator

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DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.

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ACKNOWLEDGEMENT

The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.

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The purpose of this study was to concentrate on the effect of management development progammes employee’s production in an organization the Elite Textile Industries Nigeria Limited, Iganmu, Lagos. Various respondents among the department of the organization were selected to respond to the questionnaire. Utilizing the sire method, the questionnaire was used together with the information needed and questionnaires were administered to a total number of 23 employees of Elite Textile Industries Nigeria Limited, Iganmu, Lagos. A simple frequency was used for data analysis in other to determine the variable provided. (Thi-square (x2) test was applied to hypothesis testing. Furthermore, a thorough examination was made of literature on the topic of study. The information in the related literature was used in part of formulating the recommended procedures. The findings related that training and development are very essential to every business organization for the survival of the business because of the competition rate of the industries. Also, the business organization will increase their productivity level continuously with a well-planned development programme for their staff and this will go a long way to aid management succession. The researcher agrees that the staff development center (S.D.C) of the company deserves some commendation for the development program for their staff and this will go to aid management succession and the management to achieve its objectives

TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
CHAPTER ONE
1.0   Introduction

• Background to the study
• Statement of the Research Problem
• Aims and Objective of the Study
• Significance of the study
• Scope of the Study
• Limitation and Constrains to the Study  
• Definition of Terms

CHAPTER TWO
2.0   Introduction

2.1   Literature Review
2.2   Strategic Marketing Planning Defined
2.3   Element of Strategy Marketing Planning
2.4   The Essential Aspect of Strategic Marketing Planning
2.5   Roles of Strategic Marketing Planning in an Organization
2.6   Benefits Strategic Marketing Planning
2.7   Limitations of Strategy Marketing Planning
2.8   Strategic Marketing Planning as an Essential Tool for organizational Growth

CHAPTER THREE
3.0   Research Methodology
3.1   Research Design
3.2   Definition of Population and Sampling Procedure
3.3   Data Collection Method
3.4   Data Presentation and Analysis Techniques

CHAPTER FOUR

• Data Presentation and Analysis

4.1   Brief History of Case Study
4.2   Data Presentation
4.3   Data Analysis
4.4   Test of Hypothesis

CHAPTER FIVE

• Summary of Report

5.1   Conclusion
5.2   Reconnections
Reference

CHAPTER ONE

1.1 BACKGROUND TO THE STUDY

The Establishment of different organizational within different products increases the rate of competition and new development in production process has brought new strategies that will serve as a guide platform for the  development of the organizational and survival of the organizational both in the short and long run.
There must exist with organizational effective plan.  Which will effectively and efficiently ensure steady growth and development of the organizational especially in the face of depressed economy in a country like Nigeria.  The role of strategic marketing planning as an essential tool for organizational growth can not be over emphasized as it help to define the long term policy of the organizational. Strategic marketing planning is concerned mainly with the long term planning and related matters such as decision making and formulating organizational objectives.  Strategic marketing planning means finding alternative opportunities and developing profitable marketing strategies specifics a target market ad related marketing mix.  Strategic marketing planning is a process of developing and maintaining strategic plans between the goals of the organizational and capacities and it changing marketing opportunities.
It relies on developing a clear organizational objectives strategies marketing planning as a way of life  will be suitable and practicable in addressing the needs of the organizational presently and in the nearest future. Hence the organizational management will be saddled with the responsibility of seeing their plan work effectively as expected.
In conclusion the function of management is to be more concerned with what is going on outside the management than what is happening internally
Its marketing activities will be mainly conducted across the boundaries of managers of all kinds not only marketing strategies.   

1.2 STATEMENT OF PROBLEMS OF THE STUDY

The research problem of this study is the whether strategic marketing planning is an essential tool for organizational growth in the alternatives strategic planning may not be essential tool for organizational growth.  In the alternatives strategic planning may not be Essential tool for organizational growth.  These two hypothesis must not be considered to known which of the two is vital and realistic.
Strategic marketing planning is big picture of what of firm will do in some marketing which needs two inter-related parts which are target market and marketing mix.
Target market is failure homogenous group of customers to whom an organizational wishes to appeal.
Marketing mix are the controllable variable the organizational put together to satisfy the needs of their target group
i.      Strategic marketing Planning can increase sales volumes.
ii.     An ineffective strategic marketing planning makes meaningless.
iii.    Marketing plan is a guide to implantation and control.   

1.3 AIMS AND OBJECTIVES OF THE STUDY

Strategic marketing planning as an essential tool for an organizational growth, aims at arriving at a dependable and logical conclusion both in an economy (private, public) and government parastatals in the following ways?

• It tends to bring customer relation in order to achieve a common goal which is established for.
• It increases the growth and sales volume of an organization thereby determining the profit margin or turnover.
• It enables an organization to evaluate their performance by analyzing what we called (Swot) analysis i.e strength, weaknesses, opportunity and threat, the area of strength will be maintained and controlled to operate in the market (monopolistic).  Conversely, weaknesses will be given greater attention to in that , if this is not properly highlighted, the organization will barely  break even.
• It assures the future of the organization either they are making profit.
• It also aimed at examine the ways and methods of identifying the customer needs and wants in the target market.

However, strategic marketing planning as an essential tool for an organizational growth cannot be over – emphasized.  When one came to look at its dominant role it play in an organization and economy at large. If marketing planning which is to be carried out by the marketing practitioners are not strategically identifies, the company will be liable to face liquidation (it determines the success and the exist of the organization).   

1.4 SIGNIFICANCE OF THE STUDY
The research work is carried out in order to ascertain the impact of strategic marketing planning as adopted by many organizations particularly Nigeria Bottling Company, Ilorin Branch to what extent is it important of the aspect of the company?
The upsurge however has forced most organizations to abandon the former strategic marketing plan adopted for another newly developed strategic marketing plan  which they believe will satisfy the needs of the consumers at profit for the organization.
Effort will also be made in the section to look into the problems encountered in the adopting of different strategic marketing planning in Nigeria Bottling Company.

1.5 SCOPE OF THE STUDY
The research work will take a careful look at all the level in Nigeria Bottling Company.  But for the purpose of clarity, the scope of the study will be limited to Nigeria Bottling Company Ilorin branch which covers the period of the years.

1.6 LIMITATION AND CONSTRAINTS OF THE STUDY

Every research study must be limited by some factors and this research is of no Exemption some of the problems that may be encountered in this research work are:-
1.)    Non –availability of relevant data from the organization.
2.)    Inadequate information given by respondents to the researchers through questionnaire.
3.)    The researchers have tight schedules for lecturer and assignment could with the demand for project writing.
Nevertheless the factors do not make the research work irrelevant or invalid the questionnaire will be clear so as to make respondents, see clearly and given relevant and sensible responses and answers.
However, the limitation of this study did not in anyway invalidate the work.  The research uses some of the officers to get the needed information for the investigation.
Another problem encountered was that of getting respondents answering question because they are always busy doing one thing or the other.  More also after visiting the company, some relevant information to the study were acquires through staff in the marketing personnel, production and customer service managers in the organizational as well as customer patronizing the organizations.

1.7 DEFINITION OF TERMS

The following terms and concept are defined as they are used in this study.
MARKETING:- It is a management function which organize converting customer purchasing power into effective demand for a specific product or service and moving the product or service to the final consumer or user so as to achieve the organizational goals.
PLANNING:-  This refers to the act of forecasting future circumstance and requirement and selecting of objectives with the polices, programmes and procedure to be followed in order to achieve the stated objectives.
COMPANY:- It is an association of individual who agreed to Jointly, pool their capital together in order to establish, and own a business venture district from their owners.
STRATEGIC MARKETING PLANNING:- Is a process of developing  and maintaining strategic plans between the goals of the organization and the capacities and its changing marketing opportunities..
MARKETING MIX:- The controllable variable the company puts together to satisfy the needs of their target group.
TARGET MARKET:- Is a fairly homogenous group of customers to whom an organizational wishes to appeal.

1.8                                      PROJECT WORK ORGANISATION
The work is organized as follows: chapter one discuses the introductory part of the work,   chapter two presents the literature review of the study,  chapter three describes the methods applied,  chapter four discusses the results of the work, chapter five summarizes the research outcomes and the recommendations.

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CHAPTER FOUR: The complete chapter four of "strategic marketing planning as an essential tool for organizational growth" is available. Order full work to download. Chapter four of "strategic marketing planning as an essential tool for organizational growth" consists of all the test conducted during the work and the result gotten after the whole work

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