THE CHALLENGES OF MEDIA SPONSORSHIP ON SPORT DEVELOPMENT IN NIGERIA.
USER'S INSTRUCTIONS: The project work you are about to view is on "the challenges of media sponsorship on sport development in nigeria". Please, sit back and study the below research material carefully. This project topic "the challenges of media sponsorship on sport development in nigeria" have complete 5(five) Chapters. The complete Project Material/writeup include: Abstract + Introduction + etc + Literature Review + methodology + etc + Conclusion + Recommendation + References/Bibliography.Our aim of providing this "the challenges of media sponsorship on sport development in nigeria" project research material is to reduce the stress of moving from one school library to another all in the name of searching for "the challenges of media sponsorship on sport development in nigeria" research materials. We are not encouraging any form of plagiarism. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works.
TITLE PAGE
THE CHALLENGES OF MEDIA SPONSORSHIP ON SPORT DEVELOPMENT IN NIGERIA.
BY
---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---
DECEMBER,2018
APPROVAL PAGE
This is to certify that the research work, "the challenges of media sponsorship on sport development in nigeria" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.
By
--- . ---
Supervisor Head of Department.
Signature………………. Signature……………….
……………………………….
---
External Invigilator
DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.
ACKNOWLEDGEMENT
The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.
PROJECT DESCRIPTION: This work "the challenges of media sponsorship on sport development in nigeria" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "the challenges of media sponsorship on sport development in nigeria" visible for everyone, then the complete material on "the challenges of media sponsorship on sport development in nigeria" is to be ordered for. Happy viewing!!!
The research study investigated the challenges of media sponsorship on sport development in Nigeria.
To this end, the method used was survey method while questionnaire where administered to the respondents of the study as the instrument of data gathering exercise, the has a great effect in the world of sports.
Sports performance and achievement has been the avenue through which great nations of the world exhibit their supremacy over others through sports development strategy. Effective sports development therefore requires variables like sport policy, sport personnel, sports funding sports program, sport facilities and sponsorship.
The extent to what these variable are met shall no doubt affects the effectiveness of any sports development. Two organization and its employment for specific socio-political objectives.
It was observed that inadequate media sponsorship and corruption are part of the challenges facing sport development.
Therefore, the government should make loud compelling corporate organization to actively participate in sport sponsorship and emulating the sport development policies of the developed countries also create enabling environment for sport development.
TABLE OF CONTENT
COVER PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENT
- INTRODUCTION
- BACKGROUND OF THE STUDY
- STATEMENT OF RESEARCH PROBLEM
- RESEARCH OBJECTIVES
- RESEARCH QUESTIONS
- SIGNIFICANCE OF THE STUDY
- SCOPE AND LIMITATION OF THE STUDY
- OPERATION DEFINITION OF TERM
- REFERENCE
CHAPTER TWO
2.0 INTRODUCTION
2.1 THEORETICAL FRAME WORK
2.2 LISE AND CERTIFICATION THEORY
2.3 SPORTS
2.4 REVIEW OF RELATED STUDIES
2.5 SOCIAL MEDIA AND SPORTS COMMUNICATION
2.6 RESEARCH OBJECTIVE
2.7 DEVELOPMENT OF SPORTS IN NIGERIA
2.8 IMPORTANCE OF SPORT TO ECONOMIC DEVELOPMENT
2.9 SPONSORSHIP
2.10 AN EVALUATION OF SPONSORSHIP
2.11 IMPACT OF SPONSORSHIP ON SPORT DEVELOPMENT
2.12 IMPACT OF MASS MEDIA ON SPORT SPONSORSHIP
2.13 EFFECT
2.14 APPRAISAL OF RELATED LITERATURE REVIEW
CHAPTER THREE
METHODOLOGY
3.0 INTRODUCTION
3.1 DESIGN OF THE STUDY
3.2 STUDY POPULATION
3.3 SAMPLE SIZE
3.4 DATA COLLECTION INSTRUMENT
3.5 DATA ANALYSIS PROCEDURE
CHAPTER FOUR
4.0 DATA ANALYSIS AND PRESENTATION
4.1 DATA PRESENTATION AND ANALYSIS
4.2 DISCUSSION OF FINDINGS
CHAPTER FIVE
5.0 SUMMARY
5.1 CONCLUSION
5.2 RECOMMENDATION
CHAPTER ONE
- INTRODUCTION
- BACKGROUND OF THE STUDY
Over the years, sports and sporting activities h as been an important instrument in promoting unity among individuals in a state or country and a means of sustaining peaceful coexistence among nations of the world.
Because of it role in bringing people together regardless of their ethnic, cultural and religions background.
Sport has been building mutual understanding and friendship among individuals other, unifying them together to share the same ideology, belief and faith.
The composition of team or a group in the sports patriotism among individuals but also show case human talents that are visible and obtained in state or a country.
Sport according to oxford dictionary (8th edition) is an activity that you do for pleasure and that needs physical effort or skill usually done in a special area and according to fixed rules.
With its advert as a means of entertainment some years back, sports has opened up some nations like Nigeria to the international scene by joining recognition through wining of largely by her representative in various sporting events.
The 1998 record set by Nigeria team is a good example in this regard. Nigeria been represented by committed team won, ever since then, Nigeria representatives of various event has been wining laurels for the country thereby relating sport profile in the international science.
Also, Olympic game in atlantic 1996 is another glorious eecord set for the country (Nigeria) when the country won two gold medals as a achievement which makes country name in sport to appear in front in the time of FIFA ranking.
However, sports are a global phenomenon where countries of the world are linked together with the help of mass media.
Because the media is like a vehicle used to convey information to large number of audience simultaneously.
Media has been playing important role in sport development world wide by uniting people of diffeeent culture, language ethic, religions e.t.c together, people also get to unite at various stands where sports are shown or even read in newspaper or through other means of mass media regardless of where they belong.
Mass Media participation in sports has opened up grand for promotion of goods and services because people emerge together to watch a particular sporting event or activities and sales are made by media and sponsors of goods or services whch are believed to be meant for the people watching or reading about a participation programmee.gsport, football which is the most popular spirit in the world that hve the power to bring different people together to have the same ideology.
With sponsorship role in sport, products are promoted jobs were created and big charges are made in sport events. Sponsorship can be defined as the financial, support or backing up from a sponsors.
According to oxford Dictionary (8th edition)
Media sponsorship over the years has been the major element that have been keeping sports moving in Nigeria.
With sporting activities being promoted, the moral of participant are boosted as some of those organization not only sponsored but showers encomium in cash and gift to present the country thar really performed well in an event e.g the just concluded under 17 world youth championship in south korea which was won by Nigeria, globacom gave each of the player a sum of 2million naira while the president also gave them three bedroom flat with a national title.
Also the challenges of media sponsorship in Nigeria can be over emphasized. Apart for being a catalyst for development through promotion of both natural and physical resources in the country.
Media sponsorship encourages participant of youth in immoral act e.g armed robbery, adultery, cultist e.t.c
In all this research work is aimed at knowing the challenges of mass media sponsorship on sport development in Nigeria.
- 2 STATEMENT OF RESEARCH PROBLEM
It is quite obvious that what sport was in the past can not be compared with what it is today. Because, sponsorship has contributed immensely to this changes (that is the changes in sport development) and this has actually has drawn the attention of individuals in one way o the other, directly or indirectly to the sport and its purpose to make a positive impact in the life of people.
The problem of this researchis basically to find out the challenges of media sponsorship in sport development through the aids of media instrument.
- 3 RESEARCH OBJECTIVES
- To solve the challenges facing the media in sport sponsorship
- To improve the media development in sport sponsorship
- To enhance the roles of media sponsorship in sport development.
- 4 RESEARCH QUESTIONS
- What are the roles of media sponsorship in sport development?
- To what effect does the media contribute to the development of sports?
- What are the challenges the media face in sport sponsorship?
- 5 SIGNIFICANCE OF THE STUDY
- To educate and enlighten individuals and organization in private sector on the enormous revenue which can be generated from sporting events.
- To enlighten both individuals and organizations on how to use sporting activities to make a good name for their company.
- To inform and educate people about the immense benefit that can be derived from sport event.
- To know how to make good use of media instrument for the sport events.
- 6 SCOPE AND LIMITATION OF THE STUDY
This research study will be limited to football enthusiasts in Nigeria and the entire fact finding efforts of the researcher will be based on the respondents selected from the population of the study where as the study will also be based on the information offered.
- 7 OPERATION DEFINITION OF TERM
Media: according to Deflus and Dennis in (2000) media are devices used to move messages across distance to accomplish goals.
According to Yisa O.I defined media as the device use to inform, educate, entertain, interpret, create amusement and mobilize the general public.
Sponsorship: according to D.B Oloyede in his book (Advert in 2003) it can be defined as the financial support or backing up from the group of people or an organization on any sport activities.
According to Oxford Dictionary (6th edition) it is the financial support or backing up from a sponsor.
Challenges: is defined as the problems or obstacles facing someone or an association through the way they think, behaves and plan various activities that will make their work develop.
Sport: is an activity that is governed by a set of rules or customs and often engaged in competively created by (Shally Hancock 2001). The international sports business man issue page 20 in london.
According to (Wikipedia) is a for of usually competitive physical activity or games which through casual or organized participation aim to use, maintain or improve physical ability and skills while provide enjoyment to participants and in some cases, entertainment for spectators.
1.8 PROJECT ORGANISATION
The work is organized as follows: chapter one discuses the introductory part of the work, chapter two presents the literature review of the study, chapter three describes the methods applied, chapter four discusses the results of the work, chapter five summarizes the research outcomes and the recommendations.
1.8 REFERENCE
Defleur Melvin L and Everatte E. Dennis (2000) Understanding Mass Communication , Boston; Haughton Mifflin.
Oyewole A.A and Ogungbamigbe O.O (2010) Introduction to Mass Communication, A Publication of the Department of Mass Communication FedOffa
Oloyede D.B (2003) the A,B,C of Advertising practice, Osogbo, Voice Publication. Shally Hancock (2001)
International sports business man issue 22 page 20 published in London.
CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "the challenges of media sponsorship on sport development in nigeria" is also available. Order full work to download. Chapter two of "the challenges of media sponsorship on sport development in nigeria" consists of the literature review. In this chapter all the related work on "the challenges of media sponsorship on sport development in nigeria" was reviewed.
CHAPTER THREE: The complete chapter three of "the challenges of media sponsorship on sport development in nigeria" is available. Order full work to download. Chapter three of "the challenges of media sponsorship on sport development in nigeria" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.
CHAPTER FOUR: The complete chapter four of "the challenges of media sponsorship on sport development in nigeria" is available. Order full work to download. Chapter four of "the challenges of media sponsorship on sport development in nigeria" consists of all the test conducted during the work and the result gotten after the whole work
CHAPTER FIVE: The complete chapter five of design and construction of a "the challenges of media sponsorship on sport development in nigeria" is available. Order full work to download. Chapter five of "the challenges of media sponsorship on sport development in nigeria" consist of conclusion, recommendation and references.
To "DOWNLOAD" the complete material on this particular topic above click "HERE"
Do you want our Bank Accounts? please click HERE
To view other related topics click HERE
To "SUMMIT" new topic(s), develop a new topic OR you did not see your topic on our site but want to confirm the availiability of your topic click HERE
Do you want us to research your new topic? if yes, click "HERE"
Do you have any question concerning our post/services? click HERE for answers to your questions
For more information contact us through any of the following means:
Mobile No 
:+2348146561114 or +2347015391124 [Mr. Innocent]
Email address 
:engr4project@gmail.com
Watsapp No 
:+2348146561114
COUNTRIES THAT FOUND OUR SERVICES USEFUL
Australia, Botswana, Canada, Europe, Ghana, Ireland, India, Kenya, Liberia, Malaysia, Namibia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, Sierra Leone, South Africa, Uganda, United States, United Kindom, Zambia, Zimbabwe, etc
Support: +234 8146561114 or +2347015391124
Watsapp No :+2348146561114
Email Address :engr4project@gmail.com
FOLLOW / VISIT US VIA:
