THE IMPACT OF INTERNAL ENVIRONMENT ON MARKETING ORGANIZATION
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TITLE PAGE
THE IMPACT OF INTERNAL ENVIRONMENT ON MARKETING ORGANIZATION
BY
---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---
DECEMBER,2018
APPROVAL PAGE
This is to certify that the research work, "the impact of internal environment on marketing organization" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.
By
--- . ---
Supervisor Head of Department.
Signature………………. Signature……………….
……………………………….
---
External Invigilator
DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.
ACKNOWLEDGEMENT
The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.
PROJECT DESCRIPTION: This work "the impact of internal environment on marketing organization" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "the impact of internal environment on marketing organization" visible for everyone, then the complete material on "the impact of internal environment on marketing organization" is to be ordered for. Happy viewing!!!
The research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival of business organization depends on how people of market patronize a buy of products. Any organizations either profit oriented and provide product or service to satisfy the need. Business environment is divided into two; internal and external environment. The internal environment is all factor with the organization which an organization have control over it, while the external environment is all the factor outside the organization which an organization have little no control over it.0The purpose of this study is an attempt to find out the impact of all the factors outside the organization, which provide opportunities or pose threats to the organization.
TABLE OF CONTENT
Title Page
Certification ii
Dedication iii
Acknowledgement iv
Table of Content vi
Abstract ix
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study 1
1.2 Statement of Problems of the Study 2
1.3 Aims and Objectives of the Study 2
1.4 Significance of the Study 3
1.5 Scope of the Study 4
1.6 Limitation and Constraints to the Study 5
CHAPTER TWO
2.0 Literature Review 6
2.1 Introduction 6
2.2 Concept of Marketing 7
2.3 Impact of Internal Environment on Marketing 8
2.4 Concept of Internal Environment on Marketing 9
2.5 Product 11
2.6 Price 12
2.7 Promotion 13
2.8 Place or Distribution 14
2.9 The Internal Environment on
Marketing Organization 17
CHAPTER THREE
3.0 Research Methodology 22
3.1 Research Design 22
3.2 Research Population and Sampling 23
3.3 Sample Size 23
3.4 Sample Selection 24
CHAPTER FOUR
4.0 Data Presentation, and Analysis
Summary Conclusion and Recommendation 25
4.1 Brief History of the Case Study 25
4.2 Data Presentation and Analysis 28
4.3 Summary 39
4.4 Conclusion 40
4.5 Recommendation 41
References 42
Appendix 43
Questionnaire 44
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
An understanding of the marketing environment is a prequisite for efficient marketers. This is primary because every marketing units affected by their immediate environment.
In essence, marketing environment can be seen as the sum of the inter-relationship business and between the marketers and the society in management. The word environment does not necessary mean physical environment but it is used to describe all those influence that bears upon the individual organization. In this case organization must be mindful of those environment factors that can militate against their growth and development.
The Nigeria marketing firms is not static it is dynamic in nature i.e. it changes everyday and with this knowledge organization must be able to sense any changes that occurs so as to adopt and a formulate strategy that would enable them to function well in various environment. This project work will be restricted only to those internal environment factors that can have any influence over the operations and the existence of any organization may companies have failed in the past just because of this negligence to recognize the impact those internal endowment accords on their company.
This project work is design in such a way that will enlighten the company and the marketing on how to handle any problem faced by their relationship with there internal environment.
1.2 STATEMENT OF PROBLEMS OF THE STUDY
The survival of business organization depends on how people of market patronize a buy of products. Any organization, either profit oriented or non-profit oriented must be able to identify the need of its target and provide product or service to satisfy the need.
Basically, most non-profit organization falls to identify the needs and this leads to the untimely death of such organization mostly government and individual programmes are not people oriented due to this, peop1 decided not to buy profit. The reason may be that the organization lack marketing concepts idea and believe that the organization can produce anything’s are to be saved by this study.
1.3 AIMS AND OBJECTIVES OF THE STUDY
The objectives of this research works include the following:
- Making the company arid marketing managers to understand the various factors of business internal environment.
- To create awareness about the impact of internal environment factors on the project
- Another impact objectives of this research project is to enable us to understand what constitute the company internal environment why is it so, it’s also important to know this internal environment factors, what function do they play in the activities of the organization, what would likely happen if company fail to understand this factors.
- To make organization understand how to access a firm Strength and Weakness in there relationship with their internal environment to successful exploits the opportunities and avoids that in an industry.
- Failure research: This study will be great importance to future researcher on the subject (impact of internal environment on marketing) because of its growing importance in the growth development organization.
1.4 SIGNIFICANCE OF THE STUDY
The study on the impact of internal environment on marketing organization will specially be of great importance.
Its world service as a secondary data to aid them in their research, it will also be of use to people who would like to be better findings of this research as they can correct the sort coming of this work developed upon the findings and make meaningful recommendation.
- Marketing and Strategic Managers: this study will be of a use to other group like marketing and strategic manager in their various decisions making. And whether to incorporate it into their strategic planning program, they would serve as an aid of creating distinctive advantages.
- The researcher: beside the already motional significant, the study expend knowledge of the researcher on a aspect internal environment in addition, the study prepares the researcher for investigative research of higher class or for writing test in future.
1.5 SCOPE OF THE STUDY
This study will be treated with close attention to the industry and its internal environment. This study will also identify if there is any relationship between company and their various internal environment and if any the impact of this internal environment factor on marketing.
Not withstanding, this project not go beyond it areas of interest. Any issue which out the scope stated above will not be addressed as part of this project work. It is directed and restricted to only its ma topic as the main research problem and it’s restricted towards researching for the answer of that problem only.
1.6 LIMITATION AND CONSTRAINT TO THE STUDY
The research work has been contain as to time, lack of resent and adequate material, unwillingness of the respondent and the case study to give true replies, lack of cooperation of the case study. However, effort has been made to ensure that the above limitation did not hinder effective competition and quality of research work.
1.7 PROJECT WORK ORGANISATION
The work is organized as follows: chapter one discuses the introductory part of the work, chapter two presents the literature review of the study, chapter three describes the methods applied, chapter four discusses the results of the work, chapter five summarizes the research outcomes and the recommendations.
CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "the impact of internal environment on marketing organization" is also available. Order full work to download. Chapter two of "the impact of internal environment on marketing organization" consists of the literature review. In this chapter all the related work on "the impact of internal environment on marketing organization" was reviewed.
CHAPTER THREE: The complete chapter three of "the impact of internal environment on marketing organization" is available. Order full work to download. Chapter three of "the impact of internal environment on marketing organization" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.
CHAPTER FOUR: The complete chapter four of "the impact of internal environment on marketing organization" is available. Order full work to download. Chapter four of "the impact of internal environment on marketing organization" consists of all the test conducted during the work and the result gotten after the whole work
CHAPTER FIVE: The complete chapter five of design and construction of a "the impact of internal environment on marketing organization" is available. Order full work to download. Chapter five of "the impact of internal environment on marketing organization" consist of conclusion, recommendation and references.
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