THE IMPACT OF MARKETING ACTIVITIES IN THE DEVELOPMENT AND SUSTENANCE OF SMALL SCALE BUSINESS IN NIGERIA
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TITLE PAGE
THE IMPACT OF MARKETING ACTIVITIES IN THE DEVELOPMENT AND SUSTENANCE OF SMALL SCALE BUSINESS IN NIGERIA
BY
---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---
DECEMBER,2018
APPROVAL PAGE
This is to certify that the research work, "the impact of marketing activities in the development and sustenance of small scale business in nigeria" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.
By
--- . ---
Supervisor Head of Department.
Signature………………. Signature……………….
……………………………….
---
External Invigilator
DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.
ACKNOWLEDGEMENT
The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.
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The purpose of this study is to examine the effect of social media marketing on small scale business performance. In today’s social media driven environment, it is essential that small businesses understand facebook, twitter, and the strategies behind using social media for growing their business. Unfortunately, many small businesses do not have a strategy when they begin using social media. The objectives of this study include the following: to determine how effective employee training about social media of small to medium enterprises has increase brand awareness, to examine how employee participation in SME’s operation has increase sales, to identify how continuous improvement of SME’s strategies has improve customer service, and to examine how managerial commitment of SME’s has increase the implementation of social media campaigns. One hundred and fifty copies of questionnaire were administered to owner-managers and employees of selected SME’s in Ilorin South Local Government |Area of Kwara State of which one hundred and thirty five of the questionnaires were returned completely filled and fifteen were not returned. Four hypotheses were formulated from the structure of the research questions, ANOVA, Correlation and other statistical tools were used in testing these hypotheses. A descriptive approach is presented, followed by an in-depth structured questionnaire with the small business owners. The study reveals the different strategies the owner uses to build and maintain relationships with consumers and the study concludes with important implications for small businesses. Networking and creating relationships with other businesses, increases brand exposure. By promoting another business or their product, they may promote yours. Engaging others makes your business visible to their audience and has the potential to reach hundreds or thousands of consumers. Focusing more on relationships than sales, increases sales. Social media provides businesses the opportunity to engage their audience on many different levels, including personal. In the beginning, it is important for a business to focus on creating relationships with consumers.
TABLE OF CONTENT
COVER PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENT
CHAPTER ONE
1.0 INTRODUCTION TO THE STUDY
1.1 STATEMENT OF THE PROBLEM
1.2 AIMS AND OBJECTIVES OF THE STUDY
1.3 SCOPE OF THE STUDY
1.4 LJMITAT1ON OF THE STUDY
1.5 DEFINITION OF RELATED TERMS
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 NATURE OF BUSINESS
2.2 THE VITAL ROLE PERFORMED BY BUSINESS IN RURAL AREA PARTICULARLY IN ILORIN EAST LOCAL GOVERNMENT
2.3 THE ROLES PERFORMED BY BUSINESS ORGANIZATION IN RURAL AREA
2.4 SOCIAL CULTURE DEVELOPMENT
3.1 HISTORICAL BACKGROUND OF THE CASE STUDY
CHAPTER THREE
METHODOLOGY
3.1 HISTORICAL BACKGROUND OF THE CASE STUDY
3.2 SAMPLE S’ZE
3.3 METHODOLOGY OF DATAT COLLECTION
3.4 POPULATION OF THE STUDY
CHAPTER FOUR
4.0 DATA PRESENTATION AND ANALYSIS
CHAPTER ONE
1.0 INTRODUCTION TO THE STUDY
This thesis is on the problems of small scale business in rural areas or removes “Business is ‘e broad term that really give birth to many daily activities. Business can be defined as an activity that includes trade industry profession and any occupation carried out for profit orientation. Business or venture is activities which people dabble into make their living, business is described the human activity of converting resource (man materiel machine, money minutes) into good and services for the purpose of bringing about transaction that will result in a profit to the organization let another defines it as an organization setup to make profit. While appreciating the importance of tunan emen n business, these definition have placed much emphasis on profit orientation while all the definition are looking at business as any organization set of human activity which has the primary objective of creating customers grouping and group satisfaction by desirable good and services.
Accordingly, business name is define as the models style or name under which any business is carried on whether individual partnership or order wise.
There are various problem attributed with the establishment and management of business in rural or remote areas. This thesis focus on production and distribution aspect of business and research view and suggestion will be give in latter chapter of the study on constraints den es. ... . .
Government over the years - ‘,Dea abandoned the rural areas in support of urban cities. The areas neglected so many years enjoy lit or no social and economics amenities such as memorable road channels of communication (Network) electricity good drinkable water and sound medical and health facilities etc. the area affected is been deprived of human incuts. Inspite of these were consideration given to social economic and human potentia’ such as employment opportunity in the rural areas in Nigeria particularly in lurin East local Government area, rural could be transformed into better and virgin ground for business activities.
1.1 STATEMENT OF THE PROBLEM
The small scale business can also assist in job creation, the economic history of inriustrialized countries point to the obvious fact that the shortest route to an industrial revolution is through small scale business, our problem of unemployment rural urban migration and entrepreneurship development can be solved inspitc of the great contribution of small scale business organization in Ilorin East local Government in particular and in remote or rural area in several, business does not operate in a vacuum. The environment is composed of many system which interrelated and work together sometimes in harmony and often in conflicts.
Business must depend on other system for survival while other sys tern must also contest with business: just like other system business as a system has some force that affect the structure conduct and performance. These forces do make planning uphill to some of those constraints are as follows: 1. Poor communication network and transportation system: communication is a means whereby two or more perscs eract by the use of word, letter and symbols. Every aspect of business wt’c”: communication cannot progress, but rather it
wiN reman stagnant. Cornnunca facNities like telephone, television and post office including interest are not easy accessible, if government can help to install rural electrification board and post office people can purchase this media for their use and this will enhance and promote business development. Rural areas lack
good road, the road in rural are not motorable due to potholes, due to heavy rainfall.
• These rain will definitely wash away the top soil which make vehicle get spoilt on transit rural area not motorable all around the peak of the rainy period some area
out-off from the nest of the local government. This makes motorist not to pig such roads and when they bear the risk of playing it, they charge exorbitant charge.
2. Financial impediment: as we are all aware capital is the determination and brain behind any success of a business and in the protest is the headache to the business
especially small scale business in Ilorin East local Government area. For example, shear-butter and Gari processing industry suffers a lot in term of maintenance culture.
There is also the need for working cpital and it is only relatively few enterprises that can meet the elementary requirement and collateral for loans, this can cause a set back in development of small scale business in rural areas and in particular Ilorin
-‘cal government area, although the government -- is trying with the establishment of people bank and community bank in every local government where the entrepreneurship can boast but inspite of this the capital is not enough for them
to expand their ventures.
Lack of statistical’ data: statistical data is the information we gather for proper planning of our enterprises. These are findings w make that help to resolve the
major marketing decision facing the management and also reduce the gravity of uncertainty risk facing the entrepreneurs, but this is not properly carried out in rural
areas especially Ilorin east local government.
Infrastructural facilities: infrastructural deficiencies are so enormous it constitute great constraint to the small scale industries especially in respect of power and road,
most of the rural areas and particularly Ilorin east local government area lack it. They are so much important in production industries availability of specific rent load for future expansion of raw material like cassava, rice and maize etc. Housing scheme for the employees pose problem for small scale business telecommunication and roads are so important because good transportation system for movement of raw materials and finished goods is essentially with the establishes (DFRR1) director for food and road and rural infrastructural government borehole for both urban and rural areas are also electrification. They should also engage in road construction in rural area. This will enhance venture development in remote qr rural areas, the following facilities are mostly differences in rural areas (especially Ilorin east government) lack of good roads all the roads linking the areas to the urban areas are not motor able so as a result of this problem, some ceDpe who are willing to invest in the rural area take it is the major impediment, as a result of this problem, only few can e find there investing village like Logolo and Dalema area lack of electricity facility must of the business site used generating to be rural and these is frequent taken of high which made production be inefficiency at time.
Government policy: Government policies have affected business in Nigeria and particularly in Ilorin east local government area. The introduction of structural adjustment programme by the Federal Government has negative effect on the
business n the rural area, the programme has made thing,s to become high i.e. inflation things like raw material use for production is now cbmending on trageous
price whereby people generally cannot afford buy except few This has great
effect on those that engage on production in rural areas.
1.2 AIMS AND OBJECTIVES OF THE STUDY
The main aims and objectives of this study are to realize the essence to which
marketing activities an contribute to the development and sustenance of small scale business in Nigeria. The main objectives of this study are also enumerated below:
1. To highlight the contribution of small scale business in Nigeria economy.
2. To identify the marketing problem of small scale organization.
3. To highlight the assistance marketing activities can mender to small scale business in Nigeria.
1.3 SCOPE OF THE STUDY
The study of the project is not without limitation, the project is limited to the study of small scale business in rural area and in llorin east local government in particular. The thesis is focused on the creation or production and distribution aspect of small scale business found in the locality.
1.4 LJMITAT1ON OF THE STUDY
The limitation of this research work will concentrate on problem of sm9ll scale
business in ILORIN LOCAL GOVERNMENT area.'
1.5 DEFINITION OF RELATED TERMS -•
1. Business: can be described as the human activity of converting resources (man materials, machine, money and minutes etc.) into goos are services for the purpose of bringing about transaction that will result in a profit to the organization. Small scale business is the types of business that has at least two of the following features.
a. The management is independent
b. The size is small compare to its competitions
c. Capital yields by ownership or few individual
d. The area of operation is primarily local
2. Advertising: is any paid form of impersonal presentation of production of ideas at commercial significant’ to perspective buyer.
3. Broker: they acts as the agent of this client and it incurs litUe or no risk i business as living as he act in accordance with his client instruction,
4. Break-even point: this is the point at which revenues aid total cost are can there is neither profit not loss.
5. Brand: is a name term, sign, symbol or design or combination of them inten identify the goods and services of one seHer or group of seller and to differ them from those competitors.
6. Cash inflow: it represent the actual which is expected to be received or spent future.
7. Diversification: is a strategy usually adopted by national investors by sprc. and committing their found in several investments in such a way that if one gor such an investor has other securities to fall back on.
8. Fixed cost: it means those cost which are incurred regardless ‘f the level of as long as the firm remains in business, the cost will have to be met.
9. Marketing cost analysis: it provides detailed’ information on the actual ( engaginç various marketing activities.
1O.Marketing plan: is the principal operational and control document of the m department it specifies what has to be done when it is to be done, who doe how it will be done and the target to be achieved. Net present value (NPV) r_ the sum of the discounted value of the future stream of cost and r associated with a particular project.
11 Marketing; is the arrangement process responsib’e or identifying anticipating satisfying customer requirement.
12 Opportunity cost of a decision: is the forgone alternative required by that deci sacrifice of alternative when carrying out a decision requires using some or aH resources that is in limited supplyto the firm.
CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "the impact of marketing activities in the development and sustenance of small scale business in nigeria" is also available. Order full work to download. Chapter two of "the impact of marketing activities in the development and sustenance of small scale business in nigeria" consists of the literature review. In this chapter all the related work on "the impact of marketing activities in the development and sustenance of small scale business in nigeria" was reviewed.
CHAPTER THREE: The complete chapter three of "the impact of marketing activities in the development and sustenance of small scale business in nigeria" is available. Order full work to download. Chapter three of "the impact of marketing activities in the development and sustenance of small scale business in nigeria" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.
CHAPTER FOUR: The complete chapter four of "the impact of marketing activities in the development and sustenance of small scale business in nigeria" is available. Order full work to download. Chapter four of "the impact of marketing activities in the development and sustenance of small scale business in nigeria" consists of all the test conducted during the work and the result gotten after the whole work
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