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TITLE PAGE

THE RELEVANCE OF MARKETING TO THE BANKING INDUSTRY

BY

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EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---

DECEMBER,2018

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APPROVAL PAGE

This is to certify that the research work, "the relevance of marketing to the banking industry" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.

By
---                                                     . ---
Supervisor                                                  Head of Department.
Signature……………….                           Signature……………….        

……………………………….
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External Invigilator

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DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.

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ACKNOWLEDGEMENT

The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.

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PROJECT DESCRIPTION: This work "the relevance of marketing to the banking industry" research material is a complete and well researched project material strictly for academic purposes, which has been approved by different Lecturers from different higher institutions. We made Preliminary pages, Abstract and Chapter one of "the relevance of marketing to the banking industry" visible for everyone, then the complete material on "the relevance of marketing to the banking industry" is to be ordered for. Happy viewing!!!

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Marketing is the process of introducing and promoting the product or service to the market and encourages sales from the buying public. The study examines the fundamental role of marketing in the Nigerian Banking Industry. Nigerian banking sector has been characterized by an unethical marketing practices which have resulted to poor handling of customers of certain banks. The aim of the study is to ascertain the extent of marketing practices in Nigerian banks and the role marketing plays in bank's performance. The study was designed around a survey research. Data collected were analyzed in tables and tested the research hypotheses with the analysis of variance (ANOVA) statistical techniques. Findings revealed a direct positive relationship between marketing and bank performance. It then concludes that Nigerian banks engage in marketing to a considerable extent and marketing plays a significant role in the banking sector. Hence, recommend that bank's should increase their marketing efforts to enable them perform optimally and out perform competition.

TABLE OF CONTENTS
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS

CHAPTER ONE:- INTRODUCTION

1. Background to the study
2. Statement of research  problem
3. Aim and objectives of the study
4. Significance of the study
5. Scope of the study
6. Limitation and constrains to the study

CHAPTER TWO:- LITERATURE REVIEW

1. Concept of marketing
2. Marketing mix Variables
3. Marketing philosophies
4. Functions of marketing
5. The Evolution of Bank in Nigeria
6. Types of bank
7. Functions of Bank
8. The Role of Marketing in the Banking Industries

CHAPTER THREE:-RESEARCH METHODOLOGY

1. Research design
2. Definition of Population

3.3   Data Collection Method  
CHAPTER FOUR:- DATA PRESENTATION AND
    ANALYSIS

1. Brief History of Case
2. Data Presentation
3. Data Analysis

CHAPTER FIVE:- SUMMARY, CONCLUSION AND
    RECOMMENDATION  

1. Summary findings
2. Conclusion
3. Recommendations
4. Reference
5. Appendix
   

CHAPTER ONE
INTRODUCTION

1. 1 BACKGROUND TO THE STUDY

In the early age of banking in Nigerian, bank paid little or no attention to marketing of their services but due to the development and new tend in the banking industry.
It has been noted that there is new competition going on between various bank especially the commercial banks on how to make their service especially their lastest service acceptable to the customers.
However, in order to meet up with the new development in banking industry, it is very important for the bank to include moderns marketing techniques in putting forward their services to their customers.
Moreover, according to chartered institute of marketing, marketing is also defined as the management process responsible for identifying anticipating and satisfying customer’s requirement profitable.
Furthermore F.O. Peter (1958)m also views marketing as an orderly, purposely and create need wants and creative capacity and skill of an industrial society toward the design of new and better product and new distribute concept and process, while banking service can be defined as the broad spectrum of service that will normally be available and also offered customer by any given financial ( banking) institution with the aim of satisfied the need of the customer profitable.  This definition varies from institution to another.
Marketing of banking service therefore fall within the specialized of services and services marketing provides wants satisfied that are not necessary tired to sales products.
This therefore gives us a strong introduction as to the banking sector in Nigeria and three bank includes commercial bank e.g United Banks for Africa (UBA) Nigeria Plc.  The project work is aimed at reaveling the need for the marketing service in banking industry in Nigeria banking service.

1. 2 STATEMENT OF RESEARCH PROBLEM

The focus of the research will be to identify the relevance of marketing to commercial banking industry in Nigeria.  In the cause of research answer will be provided to the following research question problems.
1.     What is the historical background of relevance of marketing to commercial banking in Nigeria?
2.     What is the reason for marketing operation to commercial banks?
3.     What are the step involved in the marketing operation to the commercial banks?
4.     Does the relevance of marketing to commercial have and prospect for banks?
5.     Does the regulatory authority have roles and impact on the marketing operation to the commercial banks.
6.     What are the effects of marketing operation to the commercial bank on Nigeria economy?
7.     What are the likely problem facing the marketing operation to the commercial bank?

1. 3 AIMS AND OBJECTIVE OF THE STUDY

The research proposal main focus is to take caution both on the relevance of marketing operation to the commercial banks.
Therefore, the aims and objectives of the study include the following:-

1. To examine the historical background of the relevance of marketing to the commercial bank in Nigeria.
2. To highlight the reason for the relevance of marketing to the commercial banking in Nigeria.
3. To discuss the step involves to successful of marketing operation to commercial banks.
4. To enumerate the effect of the marketing operation to the commercial bank on the Nigeria economy.
5. To mention the impact of marketing operation to the commercial banks.   
6. To expatriate the role and impact of the regulating authorities.
7. To critically examine the likely problem of the relevance of marketing to the commercial bank in Nigeria.
   
   
1. 4 SIGNIFICANCE OF THE STUDY

The research work is productive in nature; the study will enable the commercial banks to meet the relevance of marketing to commercial bank in Nigeria.
This study is significance to the marketing because it examines the practical aspect of marketing concept to real business moreover, it will help to clarify some doubles and strength and some fat about marketing concepts.

1. 5 SCOPE OF THE STUDY

The research will focus on the relevance of market to commercial banking in Nigeria with special emphasis  on (UBA) United Bank for Africa.  
The research will be in historical and case study research while may be limited by insufficient finance, lack of co-operation from the respondents and the case study.  This may tender through research.
However, effort will be made to ensure that the above constrains and limitation do not affect the effective completion of the research.

1. 6 LIMITATIONM AND CONSTRAINTS TO THE STUDY

The research will focus on the relevance of market to commercial banking in Nigeria with special emphasis on (UBA) United Bank for Africa.
The research will be in historical and case study research while may be limited by insufficient finance lack of enough time of co-operation from the respondent and the case study.  This may tender through research.

However, effort wills he made to ensure that the above constraints and limitation do not affect the effective completion of the research.

1.7                                                         PROJECT ORGANISATION
The work is organized as follows: chapter one discuses the introductory part of the work,   chapter two presents the literature review of the study,  chapter three describes the methods applied,  chapter four discusses the results of the work, chapter five summarizes the research outcomes and the recommendations.

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CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "the relevance of marketing to the banking industry" is also available. Order full work to download. Chapter two of "the relevance of marketing to the banking industry" consists of the literature review. In this chapter all the related work on "the relevance of marketing to the banking industry" was reviewed.

CHAPTER THREE: The complete chapter three of "the relevance of marketing to the banking industry" is available. Order full work to download. Chapter three of "the relevance of marketing to the banking industry" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.

CHAPTER FOUR: The complete chapter four of "the relevance of marketing to the banking industry" is available. Order full work to download. Chapter four of "the relevance of marketing to the banking industry" consists of all the test conducted during the work and the result gotten after the whole work

CHAPTER FIVE: The complete chapter five of design and construction of a "the relevance of marketing to the banking industry" is available. Order full work to download. Chapter five of "the relevance of marketing to the banking industry" consist of conclusion, recommendation and references.

 

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