THE ROLE OF ADVERTISING IN A MANUFACTURING ORGANIZATION
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TITLE PAGE
THE ROLE OF ADVERTISING IN A MANUFACTURING ORGANIZATION
BY
---
EE/H2013/01430
DEPARTMENT OF ----
SCHOOL OF ---
INSTITUTE OF ---
DECEMBER,2018
APPROVAL PAGE
This is to certify that the research work, "the role of advertising in a manufacturing organization" by ---, Reg. No. EE/H2007/01430 submitted in partial fulfillment of the requirement award of a Higher National Diploma on --- has been approved.
By
--- . ---
Supervisor Head of Department.
Signature………………. Signature……………….
……………………………….
---
External Invigilator
DEDICATION
This project is dedicated to Almighty God for his protection, kindness, strength over my life throughout the period and also to my --- for his financial support and moral care towards me.Also to my mentor --- for her academic advice she often gives to me. May Almighty God shield them from the peril of this world and bless their entire endeavour Amen.
ACKNOWLEDGEMENT
The successful completion of this project work could not have been a reality without the encouragement of my --- and other people. My immensely appreciation goes to my humble and able supervisor mr. --- for his kindness in supervising this project.
My warmest gratitude goes to my parents for their moral, spiritual and financial support throughout my study in this institution.
My appreciation goes to some of my lecturers among whom are Mr. ---, and Dr. ---. I also recognize the support of some of the staff of --- among whom are: The General Manager, Deputy General manager, the internal Auditor Mr. --- and the ---. Finally, my appreciation goes to my elder sister ---, my lovely friends mercy ---, ---, --- and many others who were quite helpful.
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Advertising in the present world is not only been used by business organizations but also by a large number of non-profit oriented organizations. Advertising has been a major communication tool, is highly pervasive and reaches to people through various mass media vehicles. Advertising influences everyone, like other important institutions in society, such as schools, marriage, and religion. Hence advertising has become an institution in itself. It is needless to say that advertising in this era of modernity has gained profound recognition and importance all over the world as an indispensable tool of business. On account of its role in the business, advertising has grown tremendously both qualitatively and quantitatively. Today advertising is omni present if not omni potent. Consumers are confronted with substantial daily doses of advertising in multiple media. Everyone seems to hold an opinion about various aspects of advertising ranging from negative to positive opinion. Advertising is not only the subject study of business practitioners, but also of economists, social thinkers, and anthropologists and public policy makers (Poolay 1986). The main aim of this work is to discuss the role of advertisement in a manufacturing organisation.
TABLE OF CONTENTS
Title page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
- Introduction
- Statement of problem
- Objective of the study
- Importance of the study
- Scope and limitation of the study
CHAPTER TWO
- Definition of advertising
- Objectives of advertising
- Economics justification of advertising
- Forms of advertising
- Critism of advertising
CHAPTER THREE
3.1 Source of data and information
3.2 Research population and sample size
3.3 Statistical techniques
3.4 Research problems
CHAPTER FOUR
4.1 Presentation and analysis of data
4.2 Summary of findings
CHAPTER FIVE
5.1 Conclusion on findings
5.2 Recommendations
References
CHAPTER ONE
1.1 INTRODUCTION
Advertising consists of all activities involved in presenting to a group, a non-personal, oral or visual, openly sponsor message regarding a product, services or ideal. This message called on advertising is disseminated though one or more media and paid for by the identified sponsor.
Essentially, advertising is a means of spreading information however, it will be useful to a reader of this project as to distinguish it from other form of communication.
Advertising is further distinguished by this fact that it is imployed for promotion to large audience. In fact, it is often referred to as mass selling, through the medium of television, for instance.
A further important characteristic of advertising that usually distinguishes it from personal selling to the degree of control that can be maintained over the promotional effort advertising have great influence on a product.
1.2 STATEMENT OF THE PROBLEM
Advertising suffer from the inability of many organization to get qualified and experience media through which advertisement can be carried out due to financial constraints.
This depth survey is desired to make a close analytical study into the effect of advertisement on the sales performance of coca-cola and beverages industries limited, lagos.
More importantly, advertising as one of the promotional tools is been applied in virtually and organization as most organizations all aware of crucial rate played by advertising in boosting their sales volume and profitability but the fact annot be defined that some organization are still ignorant of the actual practice of advertising.
1.3 OBJECTIVES OF THE STUDY
The study will embrace the concept of promotion of general different techniques of advertising used in promoting coca-cola and suggest. If necessary at the end of the study, the possibility of improving the present advertising programme to make it more effective.
The study will emphasized whether advertising is necessary or not during the period of research, that is, when the sellers market prevails.
The study will bring development on the technology of coca-cola company and make sure that the consumers enjoyed maximum satisfaction through advertising it may be external or internal.
The aim and objectivity of advertisement in coca-cola company make assess and effort of the company work efficiency.
1.4 IMPORTANCE OF THE STUDY
The importance of the study is to know if the company is making use of the promotional mix such as advertisement, personal selling, sales promotion and publicity. And if does, which one of the promotional mix is applied.
Because for many company to prospered, it is very necessary for their company to carry out effective promotion which is one of the controllable variable in marketing management. And this is done to create the awareness of the product to the public that a particular company and its product is existing with fair price at the right time.
Fundamentally, the only purpose of advertising is to sell a product, a service or an ideal stated another way the real goal of advertising is effective communications, that is, the ultimate effect of advertising should be to modify the attitudes of the receiver of the message.
These broad of goal of advertising are better reached by setting specific objectives that can be incorporated into individual advertising companies.
The researcher therefore expect that management most especially in Nigeria Bottling company plc, Lagos derive meaningful and useful information from this research work in there effort to make efficient use to advertising it boast brand new plant in various part of federation.
Quality is the key word which determined the success of the whole operations. Only the best ingredients are used for making out soft drin and sophisticated washing and filling equipment have being installed at all plants. Extremely high, standard engine are used to maintain, to ensure that top quality product reach our consumers.
The manufacturing process of coca-cola is base on a carefully measured i.e. combination of sugar, water are concentrate. The same standard is maintained throughout the world.
1.5 SCOPE AND LIMITATION OF THE STUDY
The scope of this work is to assess the effort or and effect or ole of advertising on the sales of coca-cola bottling company.
The scope of this study is limited to the rate of advertising on the sales of coca-cola, with a particular reference to Nigeria Bottling company plc, Ikeja, Lagos.
The study of desired to examined the rate of advertising in a manufacturing companies product like product of N.B.C .e.g coca-cola, sprite, fanta etc. The researcher desired to provide as much materials fact as possible with respects to the topic under study. In the process of collecting data from this study, a number of limitation prevented him for doing so, among this limitation are as follow finance and time.
1.6 PROJECT ORGANISATION
The work is organized as follows: chapter one discuses the introductory part of the work, chapter two presents the literature review of the study, chapter three describes the methods applied, chapter four discusses the results of the work, chapter five summarizes the research outcomes and the recommendations.
CHAPTER TWO: The chapter one of this work has been displayed above. The complete chapter two of "the role of advertising in a manufacturing organization" is also available. Order full work to download. Chapter two of "the role of advertising in a manufacturing organization" consists of the literature review. In this chapter all the related work on "the role of advertising in a manufacturing organization" was reviewed.
CHAPTER THREE: The complete chapter three of "the role of advertising in a manufacturing organization" is available. Order full work to download. Chapter three of "the role of advertising in a manufacturing organization" consists of the methodology. In this chapter all the method used in carrying out this work was discussed.
CHAPTER FOUR: The complete chapter four of "the role of advertising in a manufacturing organization" is available. Order full work to download. Chapter four of "the role of advertising in a manufacturing organization" consists of all the test conducted during the work and the result gotten after the whole work
CHAPTER FIVE: The complete chapter five of design and construction of a "the role of advertising in a manufacturing organization" is available. Order full work to download. Chapter five of "the role of advertising in a manufacturing organization" consist of conclusion, recommendation and references.
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